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Cinnabon

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Cinnabon, Inc., is an American chain of baked goods stores and kiosks, normally found in areas with high pedestrian traffic such as malls, airports and rest stops. The company's signature item is the cinnamon roll. As of December 2017, there were more than 1,200 Cinnabon bakeries operating in 48 countries.<ref>Scents from a Mall: The Sticky, Untold Story of Cinnabon. Seattle Met, Retrieved 12 December 2017</ref> Its headquarters are in Sandy Springs, Georgia, United States.<ref name="HQ">"Cinnabon At-A-Glance Template:Webarchive." Cinnabon. Retrieved on February 25, 2010.</ref><ref name="Sandymap">"City Council Districts Template:Webarchive." City of Sandy Springs. Retrieved on July 4, 2009.</ref>

The company is co-owned—with Schlotzsky's, Carvel, Moe's Southwest Grill, McAlister's Deli, Jamba, and Auntie Anne's brands—by GoTo Foods (formerly Focus Brands), an affiliate of private equity firm Roark Capital Group,<ref>Focus Brands To Buy Cinnabon From AFC Enterprises. New York Times, September 9, 2004</ref> based in Sandy Springs, Georgia, operating over 5,000 stores.

HistoryEdit

File:Cinnamon roll-Cinnabon.jpg
A Cinnabon cinnamon roll in a to-go box

The idea for Cinnabon emerged in 1985 after Rich Komen, majority owner of Restaurants Unlimited, observed the commercial success of T.J. Cinnamons, a bakery based in Kansas City, Missouri, that specialized in cinnamon rolls. T.J. Cinnamon's popularity prompted Komen to explore the possibility of franchising the concept on the West Coast. Komen attempted to negotiate franchising rights for T.J. Cinnamon's but was unable to secure an agreement granting exclusive rights for the region. He then explored a partnership with Mrs. Powell's, a bakery in Idaho Falls, Idaho, also known for its cinnamon rolls, but this effort too failed to result in a franchise agreement.<ref name="Vermillion 2017">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref name="Clifton 2023">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Having already secured a lease for a retail space in SeaTac Mall in Federal Way, Washington, Komen and Ray Lindstrom, the then Restaurants Unlimited CEO, proceeded to develop an original bakery concept. To create their signature product, they collaborated with Jerilyn Brusseau, a baker from Seattle, who was tasked with developing a cinnamon roll recipe. The first Cinnabon bakery opened on December 4, 1985, in SeaTac Mall, now called The Commons at Federal Way.<ref name="Vermillion 2017"/><ref name="Clifton 2023"/><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Cinnabon's original business strategy emphasized a specialized focus on its signature product, cinnamon rolls, which were prominently branded as "World Famous Cinnamon Rolls" and became central to the company's brand identity.<ref name="Vermillion 2017"/><ref name="Clifton 2023"/>

Cinnabon's first franchise-operated store opened in August 1986 just outside of Philadelphia at the King of Prussia Mall. Cinnabon stores today can also be found in gas stations, universities, rapid transit stations, casinos, and amusement parks.Template:Citation needed

Cinnabon was bought by AFC Enterprises, Inc. in 1998 for $65 million.<ref name="afc">Template:Cite news</ref> In 2004, AFC Enterprises, Inc., sold Cinnabon for $30.3 million to Focus Brands, Inc., which is owned by the Atlanta-based private equity firm Roark Capital Group.<ref name="focus">Template:Cite news</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The headquarters moved to Greater Atlanta in 1999.<ref name="HQ"/> In November 2020, British retail group EG Group announced a partnership with Cinnabon to open 150 branded stores in the UK over five years.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In May 2024, the UK partnership would then be transferred to EG On the Move.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

On October 8, 2018, Cinnabon partnered with Pizza Hut to release mini cinnamon rolls labeled "Cinnabon Mini Rolls" in Pizza Hut (also known as MiniBons outside of Pizza Hut). These cinnamon rolls continue to be available at Pizza Hut.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In 2020, Pizza Hut brought back the Triple Treat Box, containing two medium one-topping pizzas, five breadsticks, and ten Cinnabon Mini Rolls.

International locationsEdit

File:Cinnabon world map.svg
Distribution of Cinnabon locations around the world Template:Legend Template:Legend

Current locationsEdit

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Former locationsEdit

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In popular cultureEdit

  • Cinnabon makes a brief appearance in the 2007 animated film Bee Movie.
  • Cinnabon is featured often in the book series Animorphs.
  • In Better Call Saul, Saul Goodman is seen working at a Cinnabon using a new identity.<ref name="better-call-saul">Template:Cite news</ref>
  • The restaurant and its president, Kat Cole, were featured in a 2012 episode of Undercover Boss.<ref>{{#invoke:citation/CS1|citation

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See alsoEdit

ReferencesEdit

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External linksEdit

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Template:Focus Brands Template:Fast-food chains of the United States Template:Food chains in the United Kingdom Template:Portalbar

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