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Daytime Emmy Awards

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The Daytime Emmy Awards, or Daytime Emmys, are part of the extensive range of Emmy Awards for artistic and technical merit for the American television industry. Bestowed by the New York-based National Academy of Television Arts and Sciences (NATAS), the Daytime Emmys are presented in recognition of excellence in American daytime television programming. The first ceremony was held in 1974, expanding what was originally a prime time-themed Emmy Award. Ceremonies generally are held in May or June, but starting in 2025, the ceremony will be held in October.

HistoryEdit

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The first Emmy Award ceremony took place on January 25, 1949. The first daytime-themed Emmy Awards were given out at the Primetime Emmy Awards ceremony in 1972, when The Doctors and General Hospital were nominated for Outstanding Achievement in a Daytime Drama. That year, The Doctors won the first Best Show Daytime Emmy. In addition, the award for Outstanding Achievement by an Individual in a Daytime Drama was given to Mary Fickett from All My Children. A previous category "Outstanding Achievement in Daytime Programming" was added once in 1968 with individuals like Days of Our Lives star Macdonald Carey nominated. Due to voting rules of the time, judges could opt to either award one or no Emmy, and in the end they decided that no one nominated was deserving of the golden statuette. This snub outraged then-Another World writer Agnes Nixon, causing her to write in The New York Times, "...after viewing the recent fiasco of the Emmy awards, it may well be considered a mark of distinction to have been ignored by this group."<ref>Eckhardt Nixon, Agnes: "They're Happy to Be Hooked" The New York Times, July 7, 1968 :D13.</ref>

Longtime General Hospital star John Beradino became a leading voice to have daytime talent honored with special recognition for their work. The first separate awards show made just for daytime programming was broadcast in 1974 from the Channel Gardens at Rockefeller Center in New York. The hosts that year were Barbara Walters and Peter Marshall. For years, the gala was held in New York, usually at nearby Radio City Music Hall, with occasional broadcasts from Madison Square Garden. In 2006, the Daytime Emmys was moved to the Kodak Theatre in Los Angeles, the first time they had ever been held outside of New York.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The Kodak Theatre also hosted the 2007 and 2008 ceremonies, before it was moved again in 2009 to the Orpheum Theatre across town. In 2010 and 2011, the Daytime Emmys were instead held in Las Vegas. From 2012 onward, the Daytime Emmys have been held at various venues in Los Angeles, never to return again to New York (most likely as a reflection of the current state of American daytime dramas, where all New York-produced network soap operas have since been cancelled, and the ones left on the air are being recorded in Los Angeles).

In 2007, child voice actress Danica Lee, the voice for Ming-Ming in Wonder Pets! became the first Asian nominee overall in Daytime Emmy history while Eric Bauza became the first adult Asian nominee in Daytime Emmy history.

Due to the relatively small talent pool in daytime television, it has become common for the same people to be nominated repeatedly. The most infamous of these is All My Children star Susan Lucci, whose name became synonymous with being nominated for an award and never winning, after having been nominated 18 times without receiving an award before finally winning a Daytime Emmy for Best Actress in 1999.<ref name="washingtonpost.com">Template:Cite news</ref>

In 2003, in response to heavy criticism of bloc voting in favor of shows with the largest casts, an additional voting round was added to all the drama acting categories.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Known as the "pre-nominations", one or two actors from each show is selected to then move on and be considered for the primary nominations for the awards.<ref>Template:Cite magazineTemplate:Dead link</ref>

With the rise of cable television in the 1980s, cable programs first became eligible for the Daytime Emmys in 1989.<ref>Template:Cite news</ref> In 2013, in response to All My Children being moved from broadcast to streaming television, NATAS began accepting nominations to web-only series.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The Academy of Television Arts & Sciences (ATAS) also began accepting original online-only streaming television programs in 2013.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

In October 2019, as part of several initiatives regarding gender identity, the NATAS decided to replace both the younger actor and actress in a drama categories with a single gender-neutral one for 2020.<ref name="Variety2019">Template:Cite news</ref>

The 47th Daytime Emmy Awards were postponed to June 26, 2020, due to the COVID-19 pandemic, with the traditional in-person ceremony being replaced by a television special featuring remote appearances, and the announcement of winners in leading categories.<ref name="deadline20200520">Template:Cite news</ref>

In December 2021, the ATAS and NATAS announced major realignments to the Emmy Awards, accounting for the growth of streaming services by aligning their categories and the ceremonies' scopes around factors such as the themes and frequency of such programming, rather than dayparts. This resulted in most dramas (besides soap operas) now falling exclusively under the scope of the Primetime Emmy Awards, and categories for children's television being spun out into the newly established Children's and Family Emmy Awards.<ref name=":0">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref name=":1">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

NATAS has periodically awarded the Chairman's Crystal Pillar Award, for special achievement in daytime television, including a 2011 award for Oprah Winfrey and her eponymous syndicated talk show.<ref>Template:Cite AV media</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In 2021, the Crystal Pillar was awarded to 16 daytime television professionals who "envisioned and implemented procedures that made safe production of media possible during the COVID pandemic" as part of the 48th Daytime Creative Arts Emmy Awards.<ref>Template:Cite AV media</ref>

In January 2025, NATAS president Adam Sharp stated that beginning with the 52nd ceremony, the Daytime Emmy Awards would move from its previous May/June scheduling to October, switching places with the News and Documentary Emmy Awards to highlight the "timely nature" of news and documentary content.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

RulesEdit

Among the Daytime Emmy rules, a show must originally air on American television during the eligibility period between January 1 and December 31. Historically, in order to be considered a national daytime show, the program was required to air between 2 a.m. and 6 p.m., and to at least 50 percent of the country.<ref name="EmmyRules">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Shows in syndication, whose air times vary between media markets, could either be entered in the Daytime or Primetime Emmys (provided they still reach the 50 percent national reach), but not in both.<ref name="PrimetimeEmmyRules">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Game shows that reached the 50 percent threshold could be entered into the Daytime Emmys if they normally aired before 8 p.m.; otherwise, they were only eligible for the Primetime Emmys.<ref name="EmmyRules"/>

Web television shows must be available for downloading or streaming to more than 50 percent of the country, and like shows in syndication they can only enter in one of the national Emmy competitions. A show that enters into the Daytime Emmys cannot also be entered into the Primetime Emmy Awards or any other national Emmy competition. Entries must be submitted by late December. Most award categories also require entries to include DVDs or tape masters of the show. For example, most series categories require the submitted DVD to include any one or two episodes that originally aired during the eligibility period.<ref name="EmmyRules" />

Voting is done by peer judging panels. Any active Academy member who has national credits for at least two years and within the last five years is eligible to be a judge. Depending on the category, voting is done using either a ratings score criteria or a preferential scoring system.<ref name="EmmyRules" />

As of the 49th edition, eligibility for the Daytime Emmy Awards is now based on factors such as thematics and broadcasting frequency, with certain categories having been moved to other Emmy presentations. In particular:<ref name=":0" /><ref name=":1" />

  • Only daytime serial dramas—defined as an episodic, multi-camera drama that airs on a weekday basis, or a reboot or spin-off of such a series—are eligible for drama awards at the Daytime Emmy Awards. All other scripted comedies and dramas now fall under the ATAS and Primetime Emmy Awards, regardless of scheduling.
  • Programming targeting viewers aged 15 and younger were spun out into the new Children's and Family Emmy Awards, also organized by the NATAS.
  • Talk shows are divided between the Daytime and Primetime Emmy Awards based on "format and style characteristics reflective of current programming in the daytime or late night space".
  • Categories for game shows and instructional/do it yourself (DIY) programming remained split between the Daytime and Primetime Emmy Awards for 2022, pending realignment in 2023.
  • Categories for morning shows were moved to the News & Documentary Emmy Awards.

TelecastEdit

The show originally aired during the daytime hours (except for the 1983 and 1984 awards, which weren't televised) but moved to primetime in 1991. For many years, the show was produced by one of its own Lifetime Achievement honorees, Dick Clark. Each show from 2006 to 2008 was produced by White Cherry Entertainment.

NBC often aired special primetime episodes of its soaps (such as Another World: Summer Desire) as a lead-in to the ceremony. In 2002, 2005, and 2007, CBS aired special primetime editions of The Price Is Right as a lead-in (the first of which tying into its then-host Bob Barker being host of the ceremony, and the last being a primetime encore of his final episode as host, which aired earlier in the day).

In August 2009, The CW broadcast the Daytime Emmys for the first time, due to the other networks declining to carry it (at the time the network did have one daytime program, Judge Jeanine Pirro). The airing delivered the ceremony's lowest ratings ever (0.6/2 in 18–49, 2.72m),<ref name=Pigskin>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> but it did outperform The CW's weak averages on the night that summer. The second time around, Associated Television International brought the 37th Daytime Emmy Awards to CBS, as well as the 38th, the following year. On May 3, 2012, it was announced and confirmed that HLN would air the 39th ceremony on June 23, 2012.<ref name="39thDaytimeEmmys">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In that ceremony, an additional non-Emmy award was awarded by the program's social media partner, AOL, for Best Viral Video Series.Template:Citation needed With 912,000 viewers (not counting four repeat broadcasts which brought the total to 2 million), the broadcast was "the most watched regularly scheduled, non-news telecast" ever on HLN, but by far the least-watched Daytime Emmy ceremony ever.<ref>Template:Cite news</ref>

For the first time in the event's four-decade history, the 2014 Daytime Emmy ceremony was not broadcast on TV and instead aired only online,<ref>Template:Cite news</ref> but the Daytime Awards telecast eventually returned to television the following year thanks to a two-year deal with basic cable channel Pop.<ref>Template:Cite news</ref> However, for 2016, the academy announced that ceremony would not be televised for the second time, citing the "current climate for awards shows".<ref name="bandc-nodaytimetv">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

In 2020, the remotely-produced "virtual" ceremony for the 47th Daytime Emmy Awards aired on CBS, marking its return to both broadcast TV and CBS for the first time since 2011.<ref name="deadline20200520" /> On April 1, 2021, the NATAS subsequently announced a two-year deal with CBS, covering the 48th and 49th Daytime Emmy Awards.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Award categoriesEdit

Daytime EmmysEdit

Daytime Emmys are awarded in the following categories:

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Programming

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Acting

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Hosting
Writing/Directing

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Daytime Creative Arts EmmysEdit

Creative Arts Emmy Awards are awarded in the following categories:

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Art Direction
  • Art Direction/Set Direction/Scenic Design for a Drama or Daytime Fiction Program
  • Art Direction/Set Decoration/Scenic Design for a Series
Casting
  • Casting for a Drama or Daytime Fiction program
Costumes
  • Costume Design for a Drama Series
  • Costume Design/Styling for a Series
Directing
Editing
Hairstyling
  • Hairstyling for a Drama Series
  • Hairstyling for a Series
Lighting Direction
  • Lighting Direction for a Drama Series
  • Lighting Direction for a Series
Main Title and Graphic Design
Makeup
  • Makeup for a Drama Series
  • Makeup for a Series
Music
  • Music Direction and Composition for a Drama Series
  • Music Direction and Composition for a Series
  • Original Song – Drama
  • Original Song for a Series
  • Original Song – Main Title and Promo
Performance
Programming
Promotional Announcement
  • Promotional Announcement – Episodic
  • Promotional Announcement – Institutional
Sound Editing and Mixing
  • Live and Direct to Tape Sound Mixing for a Drama Series
  • Live and Direct to Tape Sound Mixing
  • Sound Mixing and Editing for a Drama or Daytime Fiction Program
  • Sound Mixing and Sound Editing
  • Sound Editing – Live Action
  • Sound Mixing – Live Action
Stunt Coordination
Technical Direction
Writing

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Retired categoriesEdit

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Programming
Acting
Hosting
Casting
  • Casting for an Animated Series or Special<ref name="children" group=lower-alpha/>
  • Casting for a Children's Program<ref name="children" group=lower-alpha/>
Directing
  • Directing in an Animated Program<ref name="children" group=lower-alpha/>
  • Directing in a Preschool Animated Program<ref name="children" group=lower-alpha/>
  • Directing in a Children's Series<ref name="children" group=lower-alpha/>
  • Directing Team for a Daytime Fiction Program<ref name="primetime" group=lower-alpha/>
  • Voice Directing for a Daytime Animated Series<ref name="children" group=lower-alpha/>
  • Directing in a Game/Audience Participation Show (removed in 2006)
  • Directing in a Game Show (2015–2020)
Editing
  • Editing for an Animated Program<ref name="children" group=lower-alpha/>
  • Editing for a Preschool Animated Program<ref name="children" group=lower-alpha/>
Individual Achievement in Animation<ref name="children" group=lower-alpha/>
Music
  • Music Direction and Composition for a Preschool, Children's or Animated Program<ref name="children" group=lower-alpha/>
  • Original Song in a Children's, Young Adult or Animated Program<ref name="children" group=lower-alpha/>
  • Original Song for a Preschool, Children's or Animated Program<ref name="children" group=lower-alpha/>
New Approaches
  • New Approaches – Enhancement to a Daytime Program or Series<ref name="primetime" group=lower-alpha/>
  • New Approaches – Original Daytime Program or Series<ref name="primetime" group=lower-alpha/>
Performance
Sound Editing and Mixing
  • Film Sound Editing (1985–1995)
  • Film Sound Mixing (1985–1995)
  • Sound Editing (1996–2002)
  • Sound Mixing (1996–2002)
  • Sound Editing – Special Class (1996–2002)
  • Sound Mixing – Special Class (1996–2002)
  • Sound Editing – Live Action or Animation (2003–2011)
  • Sound Mixing – Live Action or Animation (2003–2011)
  • Sound Mixing and Sound Editing for an Animated Program<ref name="children" group=lower-alpha/>
  • Sound Mixing and Sound Editing for a Preschool Animated Program<ref name="children" group=lower-alpha/>
  • Sound Editing – Animation<ref name="children" group=lower-alpha/>
  • Sound Editing for a Preschool Animated Program<ref name="children" group=lower-alpha/>
  • Sound Mixing – Animation<ref name="children" group=lower-alpha/>
  • Sound Mixing for a Preschool Animated Program<ref name="children" group=lower-alpha/>
Writing
  • Writing in an Animated Program (1992–1994, 2009–2021)<ref name="children" group=lower-alpha/>
  • Writing in a Children's Series<ref name="children" group=lower-alpha/>
  • Writing in a Preschool Animated Program<ref name="children" group=lower-alpha/>
Spanish programming/talent
  • Outstanding Morning Program in Spanish<ref name="news" group=lower-alpha /><ref name="non-english" group=lower-alpha />
  • Outstanding Entertainment Program in Spanish<ref name="non-english" group=lower-alpha />
  • Outstanding Daytime Talent in Spanish<ref name="non-english" group=lower-alpha />

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RatingsEdit

<ref>Record low ratings loom for Daytime Emmy Awards - Ratings Template:Webarchive. TVbytheNumbers.Zap2it.com. Retrieved on May 11, 2014.</ref>

No. Air date Network Household
rating		 Viewers
(millions)
18th June 27, 1991 CBS 13.5 18.9
19th June 23, 1992 NBC 15.3 20.2
20th May 26, 1993 ABC 16.4 22
21st May 25, 1994 14.1 18.9
22nd May 19, 1995 NBC 10.2 13.7
23rd May 22, 1996 CBS 11.4 15.1
24th May 21, 1997 ABC 11.8 15.9
25th May 15, 1998 NBC 10.2 13
26th May 21, 1999 CBS 10.4 14.2
27th May 19, 2000 ABC 9.1 13
28th May 18, 2001 NBC 7.9 10.3
29th May 17, 2002 CBS 6.9 10.1
30th May 16, 2003 ABC 6.3 8.6
31st May 21, 2004 NBC 6 8.4
32nd May 20, 2005 CBS 5.5 7.6
33rd April 28, 2006 ABC 4.5 6.1
34th June 15, 2007 CBS 5.9 8.3
35th June 20, 2008 ABC 4 5.4
36th August 30, 2009 The CW 2 2.7<ref>Daytime Emmy Awards draws record-low 2.68 million on CW - Ratings Template:Webarchive. TVbytheNumbers.Zap2it.com. Retrieved on May 11, 2014.</ref>
37th June 27, 2010 CBS 3.8 5.6
38th June 19, 2011 3.7 5.5<ref>Sunday Final Ratings: Miss USA, Daytime Emmy Awards - Ratings Template:Webarchive. TVbytheNumbers.Zap2it.com (June 21, 2011). Retrieved on 2014-05-11.</ref>
39th June 23, 2012 HLN N/A 2 (cumulative of original show and 4 same-night reruns)<ref>HLN's Live Broadcast of the 39th Annual Daytime Emmy Awards Garners 912,000 Total Viewers and 327,000 Among Adults 25-54 - Ratings Template:Webarchive. TVbytheNumbers.Zap2it.com (June 25, 2012). Retrieved on 2014-05-11.</ref>
40th June 16, 2013 N/A 1.8
41st June 22, 2014 (Internet Broadcast) N/A N/A
42nd April 26, 2015 Pop N/A 9 [1]
43rd May 1, 2016 YouTube, Facebook,
Periscope		 N/A 0.298
44th April 30, 2017 N/A 0.295
45th April 29, 2018 YouTube, Facebook,
Periscope, KNEKT-TV		 N/A 0.426
46th May 5, 2019 YouTube, Facebook,
KNEKT-TV		 N/A 0.143
47th June 26, 2020 CBS 0.3 3.1
48th June 25, 2021 0.2 2.4
49th June 24, 2022 0.2 2.9
50th December 15, 2023 1.43 2.12
51st June 7, 2024 1.87 2.917

See alsoEdit

NotesEdit

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ReferencesEdit

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External linksEdit

Template:Daytime Emmy Award categories Template:EmmyAwardsbyYear Template:Animation industry in the United States Template:Television in the United States

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