Electrolux

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File:Electrolux logo.svg

Logo and wordmark (1961–2015)

Electrolux AB ({{#invoke:IPA|main}}) is a Swedish multinational home appliance manufacturer, headquartered in Stockholm.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Electrolux products are sold under a variety of brand names (including its own), and are primarily major appliances and vacuum cleaners intended for home consumer use.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Electrolux has a primary listing on the Stockholm Stock Exchange and is a constituent of the OMX Stockholm 30 index.

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HistoryEdit

File:Autoluxlampa.jpg

The Autoluxlamp, a kerosene lamp manufactured by Lux and used in railway stations around the world in the early 20th century

The company originates from a merger of two companies—Lux AB and Svenska Elektron AB, the former an established manufacturer and the latter a younger company founded by a former vacuum salesman who had also been an employee of the former firm.<ref name="book">Template:Cite book</ref> The origins of Electrolux are closely tied to the vacuum, but today it also makes major appliances.

File:Lurelle Guild. Vacuum Cleaner, ca. 1937..jpg

Vacuum cleaner designed by Lurelle Guild Template:Circa Brooklyn Museum

Electrolux made an initial public offering on the London Stock Exchange in 1928 (it was delisted in 2010)<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> and another on the Stockholm Stock Exchange in 1930.<ref name="d" /><ref name="mix">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Template:Asof its shares trade on the NASDAQ OMX Nordic Market and over-the-counter.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Electrolux is an OMX Nordic 40 constituent stock.

Sales company to major manufacturerEdit

In 1919, a Svenska Elektron AB acquisition,<ref name="book" /> Elektromekaniska AB, became Elektrolux<ref name="hist" /> (the spelling was changed to Electrolux in 1957).<ref name="dishwasher">{{#invoke:citation/CS1|citation |CitationClass=web }}Template:Dead link</ref> It initially sold Lux branded vacuum cleaners in several European countries.<ref name="hist">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

In 1923, the company acquired AB Arctic and subsequently added absorption refrigerators to its product line.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref name="d">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Other appliances soon followed, including washing machines in 1951,<ref name="d10">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> dishwashers in 1959,<ref name="d10" /> and food service equipment in 1962.<ref name="sixties">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Mergers and acquisitionsEdit

The company has often and regularly expanded through mergers and acquisitions.

While Electrolux had bought several companies before the 1960s, that decade saw the beginnings of a new wave of M&A activity. The company bought ElektroHelios, Norwegian Elektra, Danish Atlas, Finnish Slev, and Flymo, et al., in the nine years from 1960 to 1969.<ref name="sixties" /> It sold its American subsidiary to Consolidated Foods and exited the American market in 1968, only returning in 1974 when Electrolux acquired Eureka-Williams from National Union, one of the oldest names in the vacuum cleaner industry. Electrolux sold its vacuum cleaners using the Eureka brand name in North America until 2004.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

This style of growth continued through the 1990s, seeing Electrolux purchase scores<ref name="pres" /> of companies including, for a time, Husqvarna.<ref name="pres">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Template:Ill, President and later chairman of the board, led the strategic core of an increasingly decentralized Electrolux—and was instrumental to its rapid growth.

While attempts to cut costs, centralise administration, and wring out economies of scale from Electrolux's operations were made in the 1960s and 1970s<ref name="sixties" /><ref name="pres" /> with the focus so firmly on growth,<ref name="pres" /> further company-wide restructuring efforts only began in the late 1990s.<ref name="restructure">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

2000 to presentEdit

In North America, the Electrolux name was long used by vacuum cleaner manufacturer Aerus LLC, originally established to sell Swedish Electrolux products. In 2000, Aerus transferred trademark rights back to the Electrolux Group, and ceased using the Electrolux name in 2004.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Conversely, Electrolux-made vacuums carried the Eureka brand name, which Electrolux continued to use while also selling Electrolux branded vacuums after 2000. Electrolux USA customer service maintains a database of Electrolux made vacuums and provides a link to Aerus's website for the convenience of owners of Electrolux branded Aerus vacuums.<ref>Kitchen Appliances Manufacturers Best Kitchen Brand in India</ref>

Keith McLoughlin took over as president and CEO on January 1, 2011, and became the company's first non Swedish chief executive.

In August 2011, Electrolux acquired from Sigdo Koppers the Chilean appliance manufacturer CTI obtaining several brands with the purchase including: Fensa, Gafa, Mademsa and Somela.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

On February 6, 2017, Electrolux announced that it had agreed to acquire Anova Applied Electronics, Inc.,<ref name=":0">Template:Cite news</ref> the U.S.-based provider of the Anova Precision Cooker.<ref name="ElectroluxAnova1">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref name="ElectroluxAnova2">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

On March 23, 2020, Electrolux completed the spin-off of its professional division, which the separated company incorporated as Electrolux Professional AB.<ref>Template:Cite news</ref>

In September 2023, it was announced Electrolux has sold its refrigerator manufacturing facility in Nyíregyháza to the Malmö-headquartered heat pump systems and technology company, Qvantum for €38 million.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Notable productsEdit

File:Electrolux Assistent.jpg

Electrolux Assistent, 1940

1919: The Lux vacuum is the first product Electrolux sells.
1925: D, Electrolux's first refrigerator, is an absorption model.<ref name=d/>
1937: Electrolux model 30 vacuum is unveiled.
1940: Assistent (Swedish for assistant), the company's only wartime consumer product,<ref name=mix/> is a mixer<ref>{{#invoke:citation/CS1|citation

|CitationClass=web }}</ref>/food processor.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

1941: Charlton Automatic rifle Electrolux SMLE Model Lee–Enfield A replacement of the bren gun for the home guard soldiers, made from out-of-service Lee-Enfields. New Zealander Philip Charlton, a car mechanic, designed the gun in Australia.
1951: W 20, Electrolux's first home washing machine, is manufactured in Gothenburg, Sweden.<ref name="mix"/>
1959: D 10, the company's first dishwasher, is a counter top model nicknamed "round jar".<ref name=d10/>
2001: Launch of the Electrolux Trilobite, a robotic vacuum cleaner.<ref>{{#invoke:citation/CS1|citation

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BrandsEdit

File:Electrolux Vacuum Cleaner.jpg

An Electrolux canister vacuum cleaner

Electrolux sells under a wide variety of brand names worldwide. Most of them were acquired through mergers and acquisitions and only do business in a single country or geographic area. The following is an incomplete list.

AmericasEdit

Anova Applied Electronics, Inc.,<ref name=":0" /> provider of the Anova Precision Cooker<ref name="ElectroluxAnova1" /><ref name="ElectroluxAnova2" />
Electrolux ICON, premium consumer appliance brand sold in the US<ref>{{#invoke:citation/CS1|citation

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Eureka, American consumer vacuum cleaner brand, Sold to Midea in 2016<ref>{{#invoke:citation/CS1|citation

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Fensa, Chilean consumer appliance brand, widely available in Latin America.
Frigidaire, major appliance manufacturer.
Gafa, Argentinean appliance manufacturer.
Gibson, refrigerator and air conditioning manufacturer<ref>{{#invoke:citation/CS1|citation

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Mademsa, Chilean home appliance brand
Philco, former U.S. consumer electronics and appliance manufacturer for appliances, though brand name is also used separately for electronics by Philips
Sanitaire, commercial product division of Eureka
Somela, Chilean home appliance brand, available throughout Latin America<ref>{{#invoke:citation/CS1|citation

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Tappan, former U.S. appliance manufacturer
Viking Range, major appliance manufacturer.
White-Westinghouse, former U.S. appliance manufacturer

EuropeEdit

Arthur Martin
AEG
Atlas (Denmark)<ref>Danish Wikipedia article "Atlas(virksomhed)"</ref>
Corberó (Spain)
Elektro Helios, manufacturer of consumer appliances for the Swedish market<ref>{{#invoke:citation/CS1|citation

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Faure, French consumer appliance maker<ref>{{#invoke:citation/CS1|citation

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Lehel, consumer appliance brand sold in Hungary and elsewhere. Acquired in 1991, the brand has not been in use since 1999.
Marynen/Marijnen, consumer product brand sold in the Netherlands<ref>{{#invoke:citation/CS1|citation

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Parkinson Cowan, cooking appliances (United Kingdom)
Progress, vacuum cleaner brand sold throughout Europe<ref>{{#invoke:citation/CS1|citation

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REX-Electrolux, Italian appliance manufacturer<ref>{{#invoke:citation/CS1|citation

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Rosenlew, Finnish consumer product brand sold in Nordic countries<ref>{{#invoke:citation/CS1|citation

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Samus, Romanian producer of cooking stoves headquartered in Satu Mare<ref>David Turnock, Edward Elgar, 2009, The Transition from Communism to the European Union: Restructuring Romanian Industry and Agriculture Since 1990, p. 141</ref>
Voss, premium consumer cooking appliance and equipment supplier in Denmark and elsewhere<ref>{{#invoke:citation/CS1|citation

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Zanker, consumer kitchen appliance brand sold in central Europe<ref>{{#invoke:citation/CS1|citation

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Zanussi, Italian appliance manufacturer that became part of Electrolux in 1984<ref>{{#invoke:citation/CS1|citation

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Zanussi Professional, professional kitchen equipment manufacturer<ref>{{#invoke:citation/CS1|citation

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Zoppas, consumer products brand sold in Italy<ref>{{#invoke:citation/CS1|citation

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OceaniaEdit

Dishlex, a budget-friendly dishwasher brand sold in Australia (discontinued in August 2021)<ref>{{#invoke:citation/CS1|citation

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Kelvinator, an air conditioning and fridge freezer brand sold in Australia, India and elsewhere<ref>{{#invoke:citation/CS1|citation

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Simpson, previously sold Kitchen and laundry appliances, now they only sell laundry appliances. They are a brand sold in Australia and New Zealand. (discontinued in July 2022) <ref>{{#invoke:citation/CS1|citation

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Westinghouse, a kitchen and laundry appliance brand in Australia licensed from Westinghouse Electric Corp to Electrolux Home Products Pty Ltd.<ref>{{#invoke:citation/CS1|citation

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Middle EastEdit

King, Israeli kitchen appliance brand made by REX-Electrolux, an Italian Electrolux subsidiary.Template:Citation needed
Olympic Group, home appliance brand in Egypt

Global/otherEdit

Arthur Martin-Electrolux
Beam, Electrolux's central vacuum brand<ref>{{#invoke:citation/CS1|citation

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Castor
Chef
Dito, professional food processing equipment<ref>{{#invoke:citation/CS1|citation

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Electrolux Professional
Frigidaire, full range major appliance brand sold globally<ref>{{#invoke:citation/CS1|citation

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Juno-Electrolux, premium consumer kitchen appliance brand<ref>{{#invoke:citation/CS1|citation

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Molteni, professional stoves<ref>{{#invoke:citation/CS1|citation

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Tornado, vacuum cleaners and other consumer products<ref>{{#invoke:citation/CS1|citation

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Therma
Tricity Bendix
Volta, vacuum cleaner brand sold in Australia, Sweden and elsewhere<ref>{{#invoke:citation/CS1|citation

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Note: This list does not include brands such as Kenmore, IKEA and John Lewis, which may sell Electrolux produced appliances but are not owned by or affiliated with Electrolux, as Electrolux acts as an OEM for these brands.

SloganEdit

The company's international slogan is "Shape living for the better". In the past it was "Thinking of you".<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

In the 1960s the company successfully marketed vacuums in the United Kingdom with the slogan "Nothing sucks like an Electrolux".<ref>*Nothing sucks like an ad myth |adland.tv Template:Webarchive

In the United States, it was frequently assumed that using this slogan was a brand blunder. In fact, the informal American meaning of the word sucks was already well known at the time in the United Kingdom, and the company hoped the slogan, with its possible double entendre, would gain attention.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

In Indonesia, the Electrolux previous slogan was "Kalau saja semua seawet Electrolux" (English: If only all are as durable as Electrolux).Template:Cn