Fiat Strada

The Fiat Strada is a subcompact pickup truck (B-segment) produced by the Italian manufacturer Fiat since 1998.<ref name=VM18>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> It is mainly produced in Brazil and marketed throughout Latin America, whereas the first-generation Strada was also assembled in South Africa and exported to Europe from Brazil.

Based on a unibody chassis with front-wheel drive configuration, the Strada shares its platform with several Fiat subcompact cars such as the Palio, Siena, and Uno. Template:As of, the Strada is the smallest of three Fiat pickup trucks, which include the larger unibody Toro and the body-on-frame Titano.

First generation (278; 1998)

Template:Infobox automobile Launched in October 1998 in Brazil, the first-generation Strada is the cargo carrying derivative of the "Project 178".<ref name=VM18/><ref>Template:Cite press release</ref> The Strada was made to replace the Fiat City, a pickup version of the Fiorino, a commercial derivative of the Fiat Uno. The Strada features a maximum loading capacity of Template:Convert and a cargo space of Template:Convert x Template:Convert.

In Europe the Strada was launched in April 1999 with two engines: the 1.2 Fire petrol with Template:Cvt and the 1.7 turbodiesel with Template:Cvt.<ref>{{#invoke:citation/CS1|citation |CitationClass=web

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• Fiat Strada MK1.JPG

  1996-2000 Fiat Strada rear

2001 revision

In 2001, the model had its first facelift. The new design was made by the Italian design guru Giorgetto Giugiaro. The facelift included a new front and interior. The Mark II series marked the début of an extended-cab version. In 2002, Fiat do Brasil launched the first version of a Fiat Strada Adventure, with "off-road" looks.

• 2004 Fiat Strada Pickup.jpg

  2001 Fiat Strada

• Fiat Strada JTD Pickup Base Palio 2G 2001-2004 backleft 2008-03-03 U.jpg

  2001 Fiat Strada rear

• Fiat Strada (2004) pocket sized Ute photographed in Oostburg (2013).jpg

  2004 Fiat Strada (extended cab, Europe)

2004 revision

The new Mark III was launched in 2004. It has a revised front and interior design taken from the Palio (and also designed by Giorgetto Giugiaro). Also, a second version of the Strada Adventure was built, with the same features of the Weekend Adventure. It was offered in Europe with the relatively modern 1.9-L JTD diesel engine.

In South Africa, the Strada is offered in four variants: 1.2 Fire MPI EL, 1.6 Torque MPI EL, 1.6 Torque MPI ELX (same as the EL but with colour-coded bumpers and mirrors, electric windows, driver's airbag, and air conditioning), and 1.7 turbo diesel EL. Fiat South Africa also introduced the X-Space model, which stretches the cab by Template:Convert. This model is available in two models, the standard X-Space and the X-Space Adventure (which has similar specifications to the standard 1.6 ELX model). Both X-Space models are powered by the 1.4 Fire MPI engine.

In Europe, it is available only with the 1.3 Multijet 16V diesel engine with Template:Cvt and Euro 4 standard emission level.

• Fiat Strada III front 20100515.jpg

  2004 Fiat Strada

• Fiat Strada III rear 20100515.jpg

  2004 Fiat Strada rear

2009–2013

Unveiled in summer 2009, the all-new Mark IV model was put on sale in the end of 2009. Whilst the model shares its name with the previous Strada, a large number of its components are new, including a new bodyshell. For the rest of the South America, the new Strada was introduced in mid-2010. The design is inspired by the Fiat Grande Punto with many elements similar to the latest versions of the family Palio and Siena. The fourth-generation Strada is built in four different versions: Working, the basic version, Trekking, with more goodies, the Sporting for sportier style<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> with aero kit body style, and the Adventure with a locking differential dedicated to off-road use. In 2010, Fiat do Brazil introduced a new double-cab version<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> (also called Strada Cabina Dupla) with four seats, but maintaining the same wheelbase.

The engines used are the Fiat 1.4-L 16V Fire Flex (85 PS) and the 1.8-L 16-V Ecotec Flex (114 PS). For diesel, the 1.3-L 16V Multijet unit with Template:Convert is also available.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

The Strada was relaunched for Italy and other selected European markets in 2012.<ref name="Strada Italiaspeed">{{#invoke:citation/CS1|citation |CitationClass=web

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• New Fiat Strada MK4 2010 1.3 Multijet in Avelllino (Italy).jpg

  2009 Fiat Strada Adventure

• Fiat Strada 1.8 Adventure Crew Cab 2010.jpg

  2010 Fiat Strada Adventure

• Fiat-Strada-Adventure-Aggressive-and-a-Spirit-of-Offroad.jpg

  2012 Fiat Strada Adventure

• Fiat Strada 1.4 Working Crew Cab 2011 (11198494734).jpg

  2011 Fiat Strada Working in double-cab version

• Fiat Strada Adventure 1.3 JTD Multijet Lumberjack (IV) – Heckansicht, 5. Oktober 2013, Münster.jpg

  2012 Fiat Strada Adventure rear

2013–2021

At the end of 2013, Fiat unveiled the latest facelift of the Strada (as a model year 2014)<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> based on the 2009 version. The new Strada introduced a new front fascia and new rear lights, and the double-cab version is available with the suicide-style rear doors. Three versions are sold in South America: Working, Trekking and Adventure with four different body styles.

For the 2015 model year, the Fiat Strada was rebadged by Ram Trucks for the Mexican market as the Ram 700.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

In 2018, total sales of the Strada in the Brazilian market surpassed 1.4 million of units.<ref>{{#invoke:citation/CS1|citation |CitationClass=web

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• Fiat Strada 1.4 Trekking Crew Cab 2015 (16887528745).jpg

  2015 Fiat Strada Trekking

• Fiat Strada 20150831-IMG 20150831 143221.JPG

  2015 Fiat Strada Adventure

• RAM 700 pick-up Adventure.jpg

  RAM 700 Adventure

Second generation (281; 2020)

Template:Infobox automobile The second generation of the Fiat Strada (codeproject 281) was presented on June 26, 2020 in Brazil and is based on the new MC-P modular platform derived from the Fiat Argo with the front MacPherson suspension and part of the cabin taken from the Fiat Mobi model and the rear suspension taken from the Brazilian Fiat Fiorino (327). For the first time the Strada was produced in the double cab 4-door version with 5-seats.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

The second generation of Strada introduce the large silver-colored Fiat front logo replacing the previous one, a small Italian flag inserted in the grid and LED light clusters. The side and tail, on the other hand, appear more classic, with the possibility of choosing between the two and four-door versions featuring a different capacity: 720 kg and 1,354 liters for the first and 650 kg and 844 liters for the second. In order to ensure maximum mobility even on rough surfaces, the raised structure allows the car to lift from the ground by 211 mm and a front angle of attack of 24 degrees. The interior reproduces some of the contents of the Fiat Uno (327) produced in Brazil, even if some secondary controls are modified. In addition to the display at the center of the instrumentation, there is also an UConnect 5 infotainment with 7-inch touchscreen, bluetooth, wireless, compatible with Apple CarPlay and Android Auto.

Starting on 18 November 2020, the rebadged RAM 700 saw a new generation for the Mexican market. It is offered in the SLT (regular and crew cab), Bighorn, and Laramie trim levels.<ref>{{#invoke:citation/CS1|citation |CitationClass=web

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• Fiat Strada 2020 Volcano in Montevideo (back).jpg

  Rear view

• Ram 700 Big Horn 1.4 CD 2021.jpg

  RAM 700

Engine

The range of engines consist in the 1.4 Fire EVO Flex 8 valve (85 HP petrol and 88 HP ethanol) of the Endurance versions and the 1.3 Firefly Flex 8 valve (101 HP petrol and 109 HP ethanol) of the Freedom, Volcano and ranch, both with the five-speed manual gearbox gears and simulated 7-speed cvt-type automatic transmission and the E-Locker traction control system. As of August 2023, the Ultra and Ranch versions will feature the new 1.0-liter gasoline/ethanol turbo engine, producing 125/130hp and 20.4 kgfm coupled to a CVT gearbox that simulates 7 gears. Template:Clear-left

Safety

The Strada has 4 airbags, electronic stability control (ESC) Ventilated Front disc brakes and drum brakes in the rear.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Latin NCAP

The Latin American Strada with airbags and ESC received 1 star from Latin NCAP in 2022 under its new protocol (similar to Euro NCAP 2014).<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Sales

Year	Brazil	Argentina	Mexico
			Strada	Ram 700
2006	42,344		citation	CitationClass=web }}</ref>||
2007	61,328	1,386	381<ref name="auto"/>
2008	71,929	833	429<ref name="auto"/>
2009	89,968	citation	CitationClass=web }}</ref>||490<ref name="auto"/> ||
2010	116,794	citation	CitationClass=web }}</ref>||540<ref name="auto"/> ||
2011	citation	CitationClass=web }}</ref>||7,051||33<ref name="auto"/> ||
2012	117,455	7,659<ref name="carsitaly.net"/>	229<ref name="auto"/>
2013	citation	CitationClass=web }}</ref>||7,225<ref name="Cars Italy Sales Argentina">{{#invoke:citation/CS1|citation	CitationClass=web }}</ref>	1,236<ref name="auto"/>
2014	153,130	5,652<ref name="Cars Italy Sales Argentina"/>	716<ref name="auto"/>
2015	98,631	16,299<ref name="Cars Italy Sales Argentina"/>		citation	CitationClass=web }}</ref>
2016	59,449	13,882<ref name="Cars Italy Sales Argentina"/>		11,940<ref name="Cars Italy Sales Argentina"/><ref name="auto"/>
2017	32,659	7,078<ref name="Cars Italy Sales Argentina"/>		citation	CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation	CitationClass=web }}</ref>
2018	citation	CitationClass=web }}</ref>	citation	CitationClass=web }}</ref>		citation	CitationClass=web }}</ref>
2019	citation	CitationClass=web }}</ref>	citation	CitationClass=web }}</ref>		citation	CitationClass=web }}</ref>
2020	citation	CitationClass=web }}</ref>	citation	CitationClass=web }}</ref>		8,011<ref name="auto"/>
2021	109,099	citation	CitationClass=web }}</ref>		citation	CitationClass=web }}</ref>
2022	112,456	citation	CitationClass=web }}</ref>		citation	CitationClass=web }}</ref>
2023	citation	CitationClass=web }}</ref>			citation	CitationClass=web }}</ref>
2024	citation	CitationClass=web }}</ref>

See also

File:Fiat-Strada-Side-(More-Processed).jpg

The 1980s Fiat Ritmo was sold as the Fiat Strada in some markets which did not receive the 1990s Strada described here.

• Fiat Ritmo — an earlier Fiat car which was sold as the "Strada" in some markets
• Fiat Palio — the recent Strada's base car
• Fiat Albea
• Fiat Siena

External links

• Brazilian official website

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