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Milkis (Template:Korean) is a Korean soft drink produced by Lotte Chilsung, a South Korean beverage company.

It combines many of the common elements of traditional carbonated beverages such as sugar and carbonated water with milk to create a creamy taste; its label proclaims "New feeling of soda beverage". As of 2024, U.S.-market Milkis cans state "Korea's No.1 Cream Soda".

Milkis is available in orange, strawberry, mango, melon, banana, peach, apple, and classic (regular) flavors; the classic flavor is also featured as a glaze in pastries.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> It is a popular beverage in South Korea, and it is available worldwide.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

HistoryEdit

Milkis launched in 1989 with a huge marketing campaign, notably with the appearance of Hong Kong actor Chow Yun-fat in its television advertisements.<ref name="milkis 365">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Chow was enjoying huge popularity from the success of the film A Better Tomorrow and his saying the catchphrase "Saranghaeyo, Milkis!" (Korean: 사랑해요, 밀키스!, literally "I love you, Milkis!") in his strong accent became a huge hit; sales soared and the catchphrase remains as one of the most popular.<ref name="milkis 365"/><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Popularity abroadEdit

The beverage has experienced a sharp increase in popularity in Taiwan. Chilsung began selling Milkis there in late 2020, exporting 200,000 cans. Demand increased rapidly, selling 2.3 million cans in 2021.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> 10 million cans were sold in the first 8 months of 2022 alone.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

The drink has also seen success in the United States, selling 10 million cans in 2021, mainly through Asian supermarkets.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

See alsoEdit

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