Pizza Hut
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Pizza Hut, LLC<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> is an American multinational pizza restaurant chain and international franchise founded in 1958 in Wichita, Kansas, by brothers Dan and Frank Carney. The chain, headquartered in Plano, Texas, operates 19,866 restaurants worldwide as of 2023.<ref name=":0">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
While studying at Wichita State University, the Carneys opened their first location, which quickly expanded to six outlets within a year. The brand began franchising in 1959, and its distinctive building style was designed by Chicago architect George Lindstrom in 1963. Pizza Hut experienced significant growth, including the acquisition by PepsiCo in 1977, followed by a spin-off into Tricon Global Restaurants, Inc., later renamed Yum! Brands<ref name=form10k>Yum! Brands Form 10-K 2019 (Template:Webarchive) Yum! Brands. Form 10-K. Retrieved May 13, 2020.</ref> in 2002, who are the current owners.
Pizza Hut introduced PizzaNet in 1994, an early internet ordering experiment, and continued innovation with offerings like stuffed crust pizza introduced in 1995. Pizza Hut has adapted its model to include various restaurant formats, including the family-style dine-in locations, carry-out, and hybrid locations. It has ventured into international markets, tailoring its menu to local tastes. The brand faced challenges, including the closure of numerous dine-in locations in the US and adjustments to its franchise operations. Despite these hurdles, Pizza Hut remains a significant player in the global fast-food industry, known for its innovative products and marketing strategies.
HistoryEdit
Pizza Hut was launched on May 31, 1958,<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> by two brothers, Dan and Frank Carney, both Wichita State students, as a single location in Wichita, Kansas.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Six months later they opened a second outlet, and within a year they were operating six locations.<ref name="WashPost" />
One early employee was future Pro Football Hall of Fame head coach Bill Parcells, who had worked for the company while a college student and football player at Wichita State University. Parcells was considering a franchise for a career (as well as law school), but instead chose to enter coaching, eventually becoming a head coach in the National Football League.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
The brothers began franchising in 1959. The iconic Pizza Hut building style was designed in 1963 by Chicago architect George Lindstrom<ref>Andrew F. Smith: Food and Drink in American History: A full course encyclopedia, 2013, page 679.</ref> and was implemented in 1969.<ref name="WashPost">Template:Cite news</ref>
PepsiCo acquired Pizza Hut in November 1977.<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref><ref>Template:Cite news</ref> On May 30, 1997, PepsiCo spun off Pizza Hut, along with Taco Bell and Kentucky Fried Chicken, into a new company named Tricon Global Restaurants, Inc. The company assumed the name of Yum! Brands on May 22, 2002.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref name="lat2">Template:Cite news</ref>
The first Pizza Hut restaurant east of the Mississippi River was opened in Athens, Ohio, in 1966 by Lawrence Berberick and Gary Meyers.<ref name=Pacific>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
In the early 1970s, Pizza Hut opened several other chains to diversify its menu. These included the fast-food Mexican eatery Taco Kid; hamburger restaurant Next Door; steakhouse Flaming Steer; and barbecue restaurant Sutphen's. All four ventures were unsuccessful and closed by the end of the decade.<ref>Template:Cite news</ref>
In August 1994, Pizza Hut and the Santa Cruz Operation (SCO) announced Template:Visible anchor, a pilot program in the Santa Cruz area that allowed consumers to use their own computer to order pizza delivery from a local Pizza Hut restaurant, with connection being made over the Internet to a central Pizza Hut server in Wichita, Kansas.<ref name="autogenerated1">Template:Cite news</ref><ref name="ddj-1994">Template:Cite news</ref> The PizzaNet application software was developed by SCO's Professional Services group.<ref name="pr-pizza-1994">Template:Cite press release</ref> PizzaNet was based on the first commercially licensed and bundled Internet operating system, SCO Global Access.<ref name="pr-pizza-1994"/>
On March 31, 2011, Priszm, owner of Pizza Hut in Canada, went into bankruptcy protection in Ontario and British Columbia.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
In 2015, the oldest continuously operating Pizza Hut, which was the restaurant located in the Aggieville District of Manhattan, Kansas, closed after having opened as the 8th location in 1960.<ref name=Pacific/>
The company announced a rebrand that began on November 19, 2014, in an effort to increase sales, which had dropped in the previous two years. The menu was expanded to introduce various items such as crust flavors and 11 new specialty pizzas, and the company's employee uniforms were redesigned.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In 2017, Pizza Hut was listed by UK-based company Richtopia at number 24 in the list of 200 Most Influential Brands in the World.<ref>Template:Cite news</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
On June 25, 2019, Pizza Hut announced it was bringing back the logo and the red roof design that was used from 1976 until 1999.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
On August 7, 2019, Pizza Hut announced its intention to close about 500 of its 7,496 dine-in restaurants in the US, by the middle of 2021.<ref>Template:Cite news</ref>
On August 18, 2020, Pizza Hut announced it would be closing up to 300 restaurants after the bankruptcy of NPC International, one of its largest franchisees.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In March 2021, Flynn Restaurant Group acquired NPC's 937 Pizza Hut locations.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
ConceptEdit
Pizza Hut is split into several different restaurant formats: the original family-style dine-in locations; storefront delivery and carry-out locations; and hybrid locations that have carry-out, delivery, and dine-in options. Some full-size Pizza Hut locations have a lunch buffet, with "all-you-can-eat" pizza, salad, desserts, and breadsticks, and a pasta bar. Pizza Hut has other business concepts independent of the store type.Template:Citation needed
In 1975, Pizza Hut began testing concepts with Applegate's Landing.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> with restaurants that featured had Colonial-style exteriors and eclectic interiors that included a truck with a salad bar in the bed. The chain offered much of the same pizza and pasta dishes, with some additions like hamburgers and bread pudding. Applegate's Landing went defunct in the mid-1980s except for one location in McPherson, Kansas, that closed in late 1995.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
An upscale concept was unveiled in 2004, called Pizza Hut Italian Bistro. At 50 US locations, the Bistro is similar to a traditional Pizza Hut but with a menu that included previously unseen items, such as penne pasta, chicken pomodoro, and toasted sandwiches.<ref>Template:Cite news</ref> Instead of black, white, and red, Bistro locations feature a burgundy and tan motif.<ref name="news-press">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In some cases, Pizza Hut has replaced a red roof location with the new concept. Pizza Hut Express locations are fast food restaurants that offer a limited menu with many products not seen at a traditional Pizza Hut. These stores are often paired in a colocation with WingStreet in the US and Canada, or other sibling brands such as KFC or Taco Bell and found on college campuses, food courts, theme parks, bowling alleys, and within stores such as Target.Template:Citation neededTemplate:Multiple image
Vintage locations featuring the red roof, designed by architect Richard D. Burke, can be found in the United States and Canada; several exist in the UK, Australia, and Mexico. In his book Orange Roofs, Golden Arches, Phillip Langdon wrote that the Pizza Hut red roof architecture "is something of a strange object – considered outside the realm of significant architecture, yet swiftly reflecting shifts in popular taste and unquestionably making an impact on daily life. These buildings rarely show up in architectural journals, yet they have become some of the most numerous and conspicuous in the United States today."<ref>Orange Roofs, Golden Arches: The Architecture of American Chain Restaurants By Phillip Langdon. Pp. 99, 189. New York: Alfred A. Knopf, 1986.</ref>
In 2014, Curbed.com reported, "Despite Pizza Hut's decision to discontinue the form when they made the shift toward delivery, there were still 6,304 traditional units standing as of 2004, each with the shingled roofs and trapezoidal windows signifying equal parts suburban comfort and strip-mall anomie." This building style was common in the late 1960s and early 1970s. The name "red roof" is somewhat anachronistic now since many locations have brown roofs. Dozens of these restaurants have closed or been relocated or rebuilt.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
Many of the older locations with the red roof design serve beer or have a full bar, music from a jukebox, and in some cases an arcade. In the mid-1980s, the company moved into other formats, including delivery or carryout and the fast food "Express" model.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
In June 2024, some locations reportedly brought back the all you can eat lunch buffet.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
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ProductsEdit
In North America, Pizza Hut has notably sold:
- Pan pizza, baked in a pan with a crispy edge;
- "Stuffed crust" pizza, with the outermost edge wrapped around a cylinder of mozzarella cheese;
- "Hand-tossed", more like traditional pizzeria crusts;
- "Thin 'N Crispy", a thin, crisp dough which was Pizza Hut's original style;
- Dippin' Strips pizza, a pizza cut into small strips that can be dipped into a number of sauces;
- The P'Zone, a pizza-calzone hybrid with a marinara dipping sauce that comes in plain, Supremo, Meaty, and pepperoni;
- The Bigfoot pizza, its largest product;
- The Priazzo, a pie like pizza stuffed with pizza ingredients.<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
The "stuffed crust" pizza was introduced on March 26, 1995. By the end of the year, it had become one of their most popular lines.<ref>Template:Cite news</ref>
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Regional differences are seen in the products and bases.<ref>[1] Template:Webarchive</ref> The company has localized to Southeast Asia with a baked rice dish called Curry Zazzle.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
On May 9, 2008, Pizza Hut created "The Natural" pizza, which featured natural ingredients and was sold in Seattle, Denver and Dallas. This was discontinued on October 27, 2009, in the Dallas market.<ref>Template:Cite news</ref>
Pizza Hut developed a pizza to be delivered to the International Space Station in 2001.<ref name=spacepizza>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> It was vacuum-sealed and about 6 in (15 cm) in diameter to fit in the station's oven.<ref name=spacepizza/> It was launched on a Soyuz and eaten by Yuri Usachov in orbit.<ref>Template:Cite news</ref>
In the 2010s, the chain saw a downturn in profits. In 2015, the franchise stated it would be pumping more capital into its London branches. Pizza Hut is installing cocktail bars in its London branches as part of a £60 million bid to win back "the Nando's generation".<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
In January 2019, Pizza Hut announced it had expanded beer delivery to 300 locations across the US., with plans to expand to 1,000 locations by the middle of the year.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
In March 2019, Pizza Hut announced the return of the P'Zone after a hiatus of several years.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
In March 2020, Pizza Hut Hong Kong announced that it had partnered with furniture retailer IKEA on a joint venture. IKEA launched a new side table called SÄVA, which was designed to resemble a pizza saver. The table would be boxed in packaging resembling a pizza box, and the building instructions included a suggestion to order a Swedish meatball pizza from Pizza Hut, which would contain the same meatballs served in IKEA restaurants.<ref>Template:Cite news</ref><ref>Template:Cite news</ref> A 2021 menu addition, designed to commemorate the 25th anniversary of the introduction of stuffed crust pizza, was "nothing but the stuffed crust," a ring of dough filled with cheese.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
WingStreetEdit
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WingStreet is the name used for Pizza Hut's chicken wing menu.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
In 2003, Yum! launched WingStreet in combination with existing Pizza Hut franchises.<ref name="bj">Template:Cite news</ref> The chain predicted aggressive growth, adding more than 4,000 locations by 2010.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In 2012, Pizza Hut opened a standalone pilot store in Denton, Texas. The store was unsuccessful and closed the following year.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
Restaurants with WingStreet sections on their menus sell breaded and traditional buffalo wings for take-out and delivery. Their sauces include original Buffalo (in mild, medium, and hot levels of spiciness), sweet chili, spicy garlic, honey barbecue, and garlic Parmesan, as well as cajun and lemon pepper dry rubs. They also offer sauce-free "naked" wings.Template:Citation needed
InternationalEdit
Pizza Hut's international presence under Yum! Brands includes:
- Canada and Mexico in North America
- Japan, India,<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Bangladesh,<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Pakistan, Sri Lanka, China, Saudi Arabia, United Arab Emirates, Qatar, Philippines, Vietnam, Thailand, Malaysia, Singapore, Indonesia, Brunei, Hong Kong, Taiwan, South Korea, Myanmar, and Macau in Asia<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
- United Kingdom, Croatia,<ref>Template:Cite news</ref> and the European Union in Europe
- Egypt in Africa
Pizza Hut's China operations are part of the Yum! spinoff Yum China. Pizza Hut was one of the first American franchises to open in Iraq.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
AustraliaEdit
Pizza Hut expanded to Australia in 1970, opening its first dine-in restaurant in Belfield in April 1970.<ref>Template:Cite news</ref> In 2016, private equity firm Allegro Funds and a local management team bought the master franchise agreement for Pizza Hut in Australia from Yum! Brands.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In June 2023, Allegro sold Pizza Hut Australia to US franchise operator Flynn Restaurant Group.<ref name=":1">Template:Cite news</ref> As of June 2023, there are about 260 Pizza Hut stores in Australia.<ref name=":1" />
In May 2024, Australian franchisee Pizza Pan Group was penalized with a AU$2.5 million fine for sending 10 million marketing spam messages over four months in violation of Australian spam laws. It had been directed to report regularly to the Australian Communications and Media Authority.<ref>Template:Cite news</ref>
ChinaEdit
In China, Pizza Hut (Template:Zh) used an altered business model, offering a fine-dining atmosphere with knives and forks and using an expanded menu catering to Chinese tastes.<ref name=ChanZakhourp96>Chan, Savio and Michael Zakkour. China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them. John Wiley & Sons, 2014. Online: p. 96. Template:ISBN, 9781118834749. – print: Template:ISBN p. 162. ("The Great Pizza Wars: In China, Everything Is Possible, but Nothing Is Easy", start p. 96, in Chapter 12: The China Market + The China Global Demographic = China's Super Consumers)</ref> By 2008, Pizza Hut operated restaurants and delivery locations. That year, the company introduced "Pizza Hut Express", opening locations in Shanghai, Shenzhen, and Hangzhou.<ref>"Pizza Hut Express enters China market" (Archive). Shenzhen Daily. March 3, 2008. Retrieved on May 26, 2015.</ref> The 160 restaurants were in 40 Chinese cities in 2005.<ref>"Pizza Hut accelerates expansion in China" (Archive). Xinhua at China Daily. February 14, 2005. Retrieved on May 26, 2015.</ref> As of 2015, Pizza Hut had 1,903 restaurants in China.<ref name="Yum!-Brands-AR2015">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> As of the end of March 2024, Pizza Hut has over 3400 outlets in over 700 cities.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
Savio S. Chan (陳少宏, Pinyin: Chén Shàohóng) and Michael Zakkour, authors of China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them, stated middle-class Chinese perceive Pizza Hut as "akin to fine dining", though Pizza Hut was "China's largest and most successful foreign casual-dining chain".<ref>Template:Cite book</ref>
EthiopiaEdit
In 2018, Pizza Hut officially opened in Ethiopia.<ref>Template:Cite news</ref>
IsraelEdit
MongoliaEdit
"Tavan Bogd Foods Pizza" LLC officially opened Pizza Hut on July 14, 2014, in Mongolia. They currently work under three concepts: Restaurant, Delivery, and Express, and provide products and services in 13 areas.Template:Citation needed
New ZealandEdit
The first Pizza Hut store in New Zealand was established in New Lynn 1974 by businessman Garry Melville-Smith, who bought the franchise rights for the country.<ref name="Stuff 4 Mar 2016">Template:Cite news</ref><ref name="Last red-roofed">Template:Cite news</ref> By 1990, 36 stores had been established across New Zealand. The franchise originated as a dine-in restaurant targeting families and also served alcohol, pasta, salad bars and desserts. Pizza Hut dominated the New Zealand fast food market during the 1970s, 1980s and 1990s, holding 75% of the market share at its peak. The franchise's success encouraged other fast food chains including Domino's, Eagle Boys, Pizza Haven and Hell Pizza to enter the New Zealand market. In 1996, Melville-Smith sold the New Zealand franchise back to PepsiCo, which subsequently rebranded as Restaurant Brands in 1997.<ref name="Stuff 4 Mar 2016" />
In 1998, Pizza Hut shifted from a dine-in restaurant chain towards a takeaway and delivery service in response to changes in consumer behaviour.<ref name="Last red-roofed" /> In 2000, Restaurant Brand acquired Eagle Boys' New Zealand operations, which were rebranded as Pizza Hut stores.<ref name="Stuff 4 Mar 2016" /> In February 2016, the original New Lynn dine-in restaurant was demolished and replaced with a takeaway store.<ref name="Last red-roofed" /> In late September 2024, Pizza Hutt celebrated the 50th anniversary of its establishment in New Zealand by holding pop-up lunch and dinner buffet and dessert events in Auckland.<ref>Template:Cite news</ref>
PakistanEdit
Pizza Hut Pakistan (Template:Langx) is the Pakistani franchisee of Pizza Hut. It is owned by MCR (Pvt) Ltd and is headquartered in Karachi, Pakistan.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The first outlet was opened in Karachi in 1993. Currently, Pizza Hut has a presence in 23 major cities.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
South KoreaEdit
As of August 2018, Pizza Hut has 324 franchises in South Korea since it opened its first store in 1985.<ref>Template:Cite news</ref>
United KingdomEdit
Pizza Hut first opened in the UK in 1973.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In 2023, UK Pizza Hut restaurants added Beyond Meat Pepperoni to its menus with pizzas that include the Big New Yorker with vegan cheese and Beyond Pepperoni.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
Former marketsEdit
- Russia – Pizza Hut began operating in Russia in 1991, when food supplies dwindled during the 1991 Soviet coup d'état attempt, prompting Russian president Boris Yeltsin to call Pizza Hut deliveries.<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref> Pizza Hut suspended operations in response to the 2022 Russian invasion of Ukraine.<ref name="RU">Template:Cite news</ref> Later some restaurants re-opened operations under rebranded new trademark PittsaN ({{#invoke:Lang|lang}}).<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
- Panama – In 2022, the Pizza Hut chain ceased its operations in Panamanian lands after reporting economic losses.<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- Argentina – Pizza Hut opened in Argentina in 1983; however, they withdrew some time later. They returned in the mid-1990s but withdrew again in 1998 due to poor sales success.<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref> It was announced that it will be brought back to the country in 2025, but the exact date has not been confirmed.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
- Chile - In 2025, the Pizza Hut chain downsized its operations in Chile as one of its two franchising concerns, Food Delivery Brands (which also handled Telepizza), went bankrupt as a result of the economic crisis the country had faced in the past decade and increasing competition from rival chains such as Little Caesars and Papa John's.<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
AdvertisingEdit
United StatesEdit
Pizza Hut's first television commercial was produced in 1965 by Bob Walterscheidt for the Harry Crow agency in Wichita, and was entitled "Putt-Putt to the Pizza Hut". The ad looks just like an old movie and is set in fast motion. It features a man in a business suit and tie, played by Ron Williams, who was then a production manager for Wichita's ABC affiliate KAKE-TV, as he orders take-out, leaves his house, and gets into his 1965 Mustang JR to drive to Pizza Hut, where he is chased by a variety of townspeople, portrayed by neighborhood kids, Walterscheidt and his daughter, and various employees for Harry Crow and KAKE-TV. He goes inside Pizza Hut to pick up his pizza and drives home. People eat all the pizza before the man who ordered it can get any, which makes the man very upset, so he calls Pizza Hut again. The ad first aired on November 19, 1966, during halftime of the Notre Dame vs. Michigan State "Game of the Century", and dramatically increased sales for the franchise. "Putt-Putt to the Pizza Hut" ran on TV for eight years and was nominated for a Clio Award.<ref>Template:Cite AV mediaTemplate:Cbignore</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
Until early 2007, Pizza Hut's main advertising slogan was "Gather 'round the good stuff".<ref name="auto">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> From 2008 to 2009, the advertising slogan was "Now You're Eating!"<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> From 2009 to 2012, the advertising slogan was "Your Favorites. Your Pizza Hut"<ref name="auto"/> From 2012 to 2016, the advertising slogan was "Make it great", a variation of the 1987–1995 slogan "Makin' it great!".<ref name="auto"/> From 1995 to 1999, the slogan was "You'll love the stuff we're made of".<ref>Template:Cite book</ref> The advertising slogan is currently "No one outpizzas the hut".<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
Pizza Hut does not have an official international mascot, but at one time, a series of commercials in the US aired, titled "The Pizza Head Show". These commercials ran from 1991 to 1999 and was created by Walter Williams, creator of the Mr. Bill sketches from Saturday Night Live in the late 1970s – upon which the ad campaign was based. The ads featured a slice of pizza with a face made out of toppings called "Pizza Head". In the 1970s, Pizza Hut used the signature red roof with a jolly man named "Pizza Hut Pete". Pete was on the bags, cups, balloons, and hand puppets for the kids. In Australia during the mid to late 1990s, the advertising mascot was a delivery boy named Dougie, with boyish good looks, who upon delivering pizza to his father, would hear the catchphrase "Here's a tip: Be good to your mother". Adding to the impact of these advertisements, the role of Dougie was played by famous Australian soap opera and police drama actor Diarmid Heidenreich.Template:Citation needed
Pizza Hut sponsored the film Back to the Future Part II (1989) and offered a free pair of futuristic sunglasses, known as "Solar Shades", with the purchase of Pizza Hut pizza. Pizza Hut also engaged in product placement within the film, having a futuristic version of their logo with their trademarked red hut printed on the side of a mylar dehydrated pizza wrapper in the McFly family dinner scene, and appear on a storefront in Hill Valley in the year 2015.<ref>Template:Cite AV mediaTemplate:Cbignore</ref>
The 1990 NES game Teenage Mutant Ninja Turtles II: The Arcade Game came with a coupon for a free pizza. The game included Pizza Hut product placement in the form of background advertisements and pizza that would refill the character's life.
In 1995, Donald Trump and his ex-wife Ivana Trump appeared in a commercial. The last scene of the commercial showed Ivana asking for the last slice, to which Donald replied, "Actually, you're only entitled to half", a play on the couple's recent divorce.<ref>Template:Cite news</ref>
In 1995, Ringo Starr appeared in a Pizza Hut commercial that teased to a Beatles reunion, but featured three members of The Monkees. A commercial with Rush Limbaugh dates from the same year, in which he boasts "nobody is more right than me," yet he states for the first time he will do something wrong, which was to participate in Pizza Hut's then "eating pizza crust first" campaign regarding their stuffed crust pizzas.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
In 1999, the announcer says, "The best pizzas under one roof" in the Big New Yorker pizza commercial seen on the PlayStation Pizza Hut Demo Disc 1. Also, in 1999, the game Crazy Taxi for Sega Dreamcast featured Pizza Hut as one of the locations to which players were able to drive and drop off customers. However, in the game's 2010 re-release for Xbox Live and PlayStation Network, all of the product placement, including the Pizza Hut locations, were removed and replaced with generic locations.<ref name="siliconera">Template:Cite news</ref>
Early 2007 had Pizza Hut move into several more interactive ways of marketing to the consumer. Using mobile-phone SMS technology and their MyHut ordering site, they aired several television commercials (commencing just before the Super Bowl) containing hidden words that viewers could type into their phones to receive coupons. Other innovative efforts included their "MySpace Ted" campaign, which took advantage of the popularity of social networking, and the burgeoning user-submission marketing movement via their Vice President of Pizza contest.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
United KingdomEdit
In 1996, as part of Pizza Hut's global advertising strategy using celebrities, Formula One driver Damon Hill and BBC motorsport commentator Murray Walker advertised the stuffed crust pizza, which parodies Walker's extravagant style.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
Talk show host Jonathan Ross co-starred in an ad with American model Caprice Bourret. They advertised the new stuffed crust pizza, with Jonathan Ross saying "stuffed cwust" due to his rhotacism.<ref>Template:Cite news</ref>
Following England's defeat to Germany on penalties in the semifinals of Euro '96, Gareth Southgate, Stuart Pearce, and Chris Waddle featured in an advertisement, which shows Southgate wearing a paper bag over his head in shame as his penalty miss allowed England to lose the shootout. Waddle and Pearce, who both missed in a shootout vs West Germany at World Cup '90, are ridiculing him, emphasizing the word "miss" at every opportunity. After Southgate finishes his pizza, he takes off his paper bag, heads for the door, and bangs his head against the wall. Pearce responds with, "this time he's hit the post".<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
RussiaEdit
Former Soviet Union leader Mikhail Gorbachev starred in a 1998 Pizza Hut commercial with his granddaughter Anastasia Virganskaya to raise money for the Perestroyka Archives.<ref>Template:Cite news</ref> The ad "obviously exploited the shock value of having a former world leader appear... [and] played on the fact that Gorbachev was far more popular outside Russia than inside it". It was filmed on a multi-million budget with a cinematic quality, including mounting cameras on the Kremlin and shutting down Red Square to get the establishing shots of the square, and dialogue entirely in Russian with English subtitles, to show Pizza Hut as a global brand compared to its American rivals.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
More recently, Pizza Hut has had various celebrity spokespeople, including Jessica Simpson, the Muppets, Damon Hill, and Murray Walker.
In 2000, Pizza Hut paid for their logo to appear on a Russian Proton rocket, which launched the Russian Zvezda module.<ref name="cnn">Template:Cite news</ref>
Pasta HutEdit
On April 1, 2008, Pizza Hut in America sent emails to customers advertising their pasta items. The email (and similar advertising on the company's website) stated: "Pasta so good, we changed our name to Pasta Hut!"<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The name change was a publicity stunt held on April Fools' Day, extending through the month of April, with the company's Dallas headquarters changing its exterior logo to Pasta Hut.<ref>Template:Cite news</ref>
This name change was also used to promote the new Tuscani Pasta line and the new Pizza Hut dine-in menu. The first Pasta Hut advertisement shows the original Pizza Hut restaurant being imploded and recreated with a "Pasta Hut" sign.
A version of this stunt was re-created by Pizza Hut's UK operation later that year in October 2008, which included ten locations in London temporarily taking on new "Pasta Hut" signage. Pizza Hut UK's chief executive at the time has insisted that this was solely intended as a "PR exercise" and the chain never planned on permanently changing its name in the UK or elsewhere.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
SponsorshipsEdit
- In the early 1990s, as part of PepsiCo's sponsorship of The NewsHour with Jim Lehrer (and its former moniker, The MacNeil/Lehrer NewsHour), Pizza Hut was included in the acknowledgment alongside Taco Bell and KFC, which PepsiCo owned at the time.
- In 2000, Pizza Hut was a part-time sponsor of Galaxy Motorsports' #75 Ford in the then NASCAR Cup Series, driven by Wally Dallenbach Jr.
- Pizza Hut was the shirt sponsor of English football club Fulham F.C. for the 2001–02 season<ref>Template:Cite news</ref>
- Terry Labonte drove selected events with Pizza Hut as the primary sponsor of his #44 car for Hendrick Motorsports in 2005.<ref>Template:Cite news</ref> Brian Vickers also drove a Pizza Hut car in the NASCAR Busch Series for Hendrick.
- Pizza Hut purchased the naming rights to Major League Soccer club FC Dallas' stadium, Pizza Hut Park, prior to its opening in 2005, which were allowed to expire in January 2012.<ref>Template:Cite news</ref>
- In October 2015, Pizza Hut signed sponsorship deals with the Dallas Mavericks, Dallas Stars, and American Airlines Center.<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- In February 2018, Pizza Hut signed a sponsorship deal to be the official pizza sponsor for the National Football League.<ref>Template:Cite press release</ref><ref>Template:Cite press release</ref>
- Pizza Hut sponsored the #14 Brad Jones Racing Holden ZB Commodore driven by Todd Hazelwood for both of the Darwin Triple Crown and Townsville 500 in 2021.<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- In March 2022, Pizza Hut signed a sponsorship deal to be the official Quick Service Restaurant for the Supercars Championship.<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
Book It!Edit
Pizza Hut has sponsored the Book It! reading-incentive program since it started in January 1985.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Students who read books according to the goal set by the classroom teacher, in any month from October through March, are rewarded with a Pizza Hut certificate good for a free, one-topping Personal Pan Pizza; and the classroom whose students read the most books is rewarded with a pizza party. Book It! was conceived in 1984 during a dinner with Art Gunther, President of Pizza Hut, and Bud Gates, SVP of Marketing at Pizza Hut, as a way to help Gunther's son read more.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
The program has been criticized by some psychologists on the grounds it may lead to overjustification and reduce children's intrinsic interest in reading.<ref name="Flora, S. R. 1999">Flora, S. R., & Flora, D. B. (1999). Effects of extrinsic reinforcement for reading during childhood on reported reading habits of college students. Psychological Record, 49, 3–14.</ref> Book It! was also criticized by the Campaign for a Commercial-Free Childhood in 2007 who described it as "one of corporate America's most insidious school-based brand promotions." A pamphlet produced by the group argued the program promoted junk food to a captive market, made teachers into promoters for Pizza Hut, and undermined parents by making visits to the chain an integral part of bringing up their children to be literate.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> However, a study of the program found participation in the program neither increased nor decreased reading motivation.<ref name="Flora, S. R. 1999"/> The program's 25th anniversary was in 2010. The Book It! program in Australia ceased in 2002.
Logo evolutionEdit
- Pizza Hut (1958).svg
1958–1962
- Pizza Hut logo 1962.svg
1962–1970
- Pizza Hut (1973).svg
1970–1974
- Pizza Hut (1974).svg
1974–1999
- Pizza Hut 1998.svg
1998 (prototype)
- Pizza Hut.svg
1999–2010
- Pizza Hut international logo, 2008–2016.svg
2008–2016 (international)
- Pizza Hut logo 2010 North America.svg
2010 (prototype, North America)
- Pizza Hut (2010).svg
2010–2014
- Pizza Hut international logo 2014.svg
2014–current (international), 2014–2019 (United States)
- Pizza Hut (2019).svg
2019–current (United States)
Template:AnchorCriticismEdit
In the United Kingdom, Pizza Hut was criticized in October 2007 for the high salt content of its meals, some of which were found to contain more than twice the daily recommended amount of salt for an adult.<ref>Template:Cite news</ref>
To meet the Food Standards Agency 2010 target for salt levels in foods, between 2008 and 2010, the company removed over 15% of salt across its menu.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
In July 2014, delivery drivers in the United States filed a class-action lawsuit over Pizza Hut "paying delivery drivers net wages below minimum wage due to unreimbursed automobile expenses" in violation of the 1938 Fair Labor Standards Act.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> An attempt by Pizza Hut to have the case dismissed in November 2015 failed.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> In December 2016, the case, Linkovich v. Capital Pizza Huts, Inc., et al., was decided by arbitration, in which Pizza Hut paid damages.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>Template:Failed verification
In film and popular cultureEdit
The film Slice of Life: The American Dream. In Former Pizza Huts, directed by Matthew Salleh and released in 2024, is a documentary about people who have converted former Pizza Hut buildings across America into a variety of new enterprises.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
See alsoEdit
- List of pizza chains
- List of pizza chains of the United States
- List of pizza franchises
- List of pizza varieties by country
ReferencesEdit
Further readingEdit
- {{#invoke:citation/CS1|citation
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External linksEdit
Template:Wikivoyage Template:Sister project
- Template:Official website
- The Original Pizza Hut Museum at wichita.edu
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