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Steiff is a German-based plush toy company, founded in 1880, with headquarters in Giengen, Germany. The company claims to have made the world's first factory-made teddy bear.<ref name="NYT">Template:Cite news Template:Subscription required</ref>

HistoryEdit

Steiff was founded in 1880 by Margarete Steiff, a seamstress.<ref name="Milwaukee">Template:Cite news</ref><ref name="Steiff: The Story">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> She began making fabric elephants that were sold in her shop as pincushions.<ref name="Steiff: The Story" /><ref name="Piqua">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref name=":0">Template:Cite news</ref> However, children began playing with them, and in the years following she went on to design many other animal-themed toys for children, such as monkeys, donkeys, horses, camels, pigs, mice, dogs, cats, rabbits, and giraffes.<ref name="Steiff: The Story"/>

In 1893, Margarete's felt fabric factory was founded in Giengen, Germany.<ref name="Steiff: The Story"/> In 1895, the first Steiff products to be sold outside Germany were sold at Harrods in London, England.<ref name="Steiff: The Story"/>

Earliest Steiff teddy bearsEdit

In 1897, Margarete's nephew, Richard Steiff, joined the company and gave it an enormous boost by creating stuffed animals from drawings made at the zoo.<ref name="WaPo" /><ref name="BBC-Shipwreck">Template:Cite news</ref> Richard attended the School of Applied Arts in Stuttgart and studied in England. He designed the world's first plush bear with movable arms and legs, known as "55 PB".<ref name="BBC-Shipwreck" /><ref name="Steiff: The Story"/><ref>Template:Cite magazine</ref>

File:Nachbildung 55PB Steiff Museum Giengen.jpg
A replica of a Steiff model 55PB, the first Steiff Bear; Steiff-Museum Giengen, Germany, 2006. No original examples are known to survive.

In 1903, a 3,000-piece order was placed by a buyer in America after the "teddy bear" craze began due to a popular cartoon of President Theodore "Teddy" Roosevelt and a young cub in The Washington Post in 1902.<ref name=":0" /><ref name="BBC-2002">Template:Cite news</ref>

By 1907, Steiff manufactured 974,000 bears, and the company has been increasing its output ever since.<ref name="WaPo">Template:Cite news</ref>

Titanic teddy bearsEdit

File:Steiff Trauerbär.jpg
Black teddy bear which was produced in memory of the Titanic

In 1912, in the aftermath of the Titanic disaster that left Britain in mourning, a British toy retailer ordered black Steiff teddy bears to bring comfort to the public. They did not sell very well and production was soon halted, with just 494 made in five different sizes. Today, they are highly coveted by collectors due to their historical relevance and scarcity.<ref>Template:Cite news</ref>

Company growth to present dayEdit

In 1909, when Margarete died of pneumonia, Richard continued his aunt's legacy and further expanded the toy and plush line.<ref name="Steiff: The Story"/> He also became the largest stockholder of the company.<ref name="MLive-blog">Template:Cite news</ref>

In 1925, the Steiff company started using assembly line production to keep up with the high demand.<ref name="Steiff: The Story"/> In 1931, Steiff partnered with Disney to manufacture the well-known Disney characters.<ref name="Steiff: The Story"/>

By the 1960s, Steiff was known as the largest stuffed toy maker in the world.<ref name="Milwaukee" /> By 1968, according to Time, the company had 2,100 employees and generated $14 million annually.<ref>Template:Cite magazine</ref>

In 1980, the Steiff Museum opened in Giengen. This event marked the 100th anniversary of the company.<ref name="Steiff: The Story"/> The museum has many artifacts from Margarete Steiff's life.<ref name="NYT3" />

In 2017, Steiff had revenues of €45 million, or $51 million according to the average exchange rate for the year.<ref>Template:Cite news</ref>

Luxury teddy bearsEdit

In 2008, Steiff launched a limited-edition Karl Lagerfeld teddy bear with a price of €1,000.<ref>Template:Cite news</ref> In 2018, Steiff and Tiffany & Co. collaborated to offer a luxury teddy bear. The 10.5-inch, caramel-colored mohair teddy bear retailed for $375.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Notable auctionsEdit

Vintage Steiff teddy bears are prized by collectors, and depending on the type can bring significant sums at auction. In a 1994 auction, the Steiff "Teddy Girl" made in 1904 sold for a record $165,000.<ref name="Houston">Template:Cite news</ref>

In 2000, a Steiff Louis Vuitton Teddy Bear, with eyes made of sapphire and diamonds, and with gold parts, sold at an auction in Monaco for $2.1 million.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

In May 2001, at a London Christie's auction of vintage teddy bears, a pair of Steiff teddy bears made in 1908 went for sale with an estimated value of about $20,000.<ref>Template:Cite news</ref>

In December 2002, "Edwin", a Template:Frac-inch Steiff teddy bear that accompanied a British soldier, Percy Kynnersley-Baddlely, killed in the Battle of the Somme in 1916, was sold for £4,230.<ref name="BBC-2002" /><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

In 2010, a 1925 Steiff Harlequin teddy bear sold at a London Christie's auction for £46,850.<ref>Template:Cite news</ref>

CraftsmanshipEdit

The Steiff company motto, as styled by Margarete Steiff, is "Only the best is good enough for children".<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The company uses natural fibers such as mohair in their products.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Steiff products are subject to meticulous testing and inspection.<ref name="NYT2">Template:Cite news Template:Subscription required</ref><ref name="Spiegel">Template:Cite news</ref> They are required to be highly flame resistant, and, among other things, smaller pieces such as eyes must be able to resist considerable tension, wear, and tear.<ref name="People">Template:Cite magazine</ref> A large amount of the work is done by hand.<ref name="NYT2" /> It takes eight to 12 months of training for a seamstress to develop the skills to make Steiff bears that meet the company's strict quality standards.<ref name="NYT2" /><ref name=Spiegel />

The iconic "button in ear" tag was devised in 1904 by Margarete's nephew Franz to keep counterfeits from being passed off as authentic Steiff toys. It is made of metal. The button is still used to distinguish authentic Steiff toys from fakes.<ref name="NYT3">Template:Cite news Template:Subscription required</ref> The tag originally had the symbol of an elephant,<ref>Template:Cite episode</ref> and it was later replaced by the name "Steiff".<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

ReferencesEdit

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External linksEdit

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