Whiskas
Template:Short description Template:About {{#invoke:Infobox|infobox}}Template:Template otherTemplate:Main other{{#invoke:Check for clobbered parameters|check|nested=1|template=Infobox company|cat=Template:Main other|name; company_name|logo; company_logo|logo_alt; alt|trade_name; trading_name|former_names; former_name|type; company_type|predecessors; predecessor|successors; successor|foundation; founded|founders; founder|defunct; dissolved|hq_location; location|hq_location_city; location_city|hq_location_country; location_country|num_locations; locations|areas_served; area_served|net_income; profit|net_income_year; profit_year|owners; owner |homepage; website }}{{#invoke:Check for unknown parameters|check|unknown=Template:Main other|preview=Page using Template:Infobox company with unknown parameter "_VALUE_" | ignoreblank=y | alt | area_served | areas_served | assets | assets_year | aum | brands | company_logo | company_name | company_type | defunct | dissolved | divisions | embed | equity | equity_year | fate | footnotes | former_name | former_names | foundation | founded | founder | founders | genre | homepage | hq_location | hq_location_city | hq_location_country | incorporated | image | image_alt | image_caption | image_size | image_upright | income_year | industry | ISIN | key_people | location | location_city | location_country | locations | logo | logo_alt | logo_caption | logo_class | logo_size | logo_upright | members | members_year | module | name | native_name | native_name_lang | net_income | net_income_year | num_employees | num_employees_year | num_locations | num_locations_year | operating_income | owner | owners | parent | predecessor | predecessors | production | production_year | products | profit | profit_year | rating | ratio | revenue | revenue_year | romanized_name | services | subsid | successor | successors | traded_as | trade_name | trading_name | type | website| qid | fetchwikidata | suppressfields | noicon | nocat | demo | categories }}
Whiskas (formerly known as Kal Kan) is a brand of cat food sold internationally. It is owned by the American company Mars Inc. It is available either as small meaty pieces in sauce, gravy or jelly packaged in tins, foil trays or pouches, as well as in the form of small biscuits sold in cartons or pouches and milk sold in small bottles. Its packaging has a recognizable purple colour, and its logo consists of a stylized silhouette of a cat's head.
HistoryEdit
Whiskas, originally known as Kal Kan, started manufacturing pet foods in 1936 from its headquarters near Los Angeles, California. It eventually grew its operations across the United States. In 1958, it entered the UK market under the Whiskas brand,<ref name=TG>Template:Cite news</ref> which was later expanded throughout Europe.
The company was bought by Mars Inc. in 1968,<ref>Template:Cite book</ref> and became a subsidiary of Petfoods Ltd (later re‐named Pedigree Petfoods).
In 1989, Kal Kan changed its name in the U.S. to Whiskas, to bring it under a single international brand (in line with their European operations) and to help unify advertising campaigns globally. Prior to 1989, Kal Kan's dry cat food had been sold under the Crave brand.<ref name=Crave>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Although Kal Kan had more brand equity in the United States, "Whiskas" was also found to be perceived by consumers a more likeable and "feline-sounding" name.<ref>Template:Cite book</ref>
In the United States, Whiskas is made in McLean, Virginia, by Pedigree Petfoods.
Marketing and sloganEdit
In the United Kingdom, a well-known advertising slogan for Whiskas was "8 out of 10 cats prefer Whiskas",<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref name=TG /> which later became "eight out of 10 owners said their cat prefers it". After a complaint to the Advertising Standards Authority, this was changed to "eight out of 10 owners who expressed a preference said their cat prefers it".<ref>Template:Cite book</ref> The British panel show 8 Out of 10 Cats takes its name from the slogan.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The slogan has been much imitated – in the 1980s, Red Stripe Lager was advertised with the slogan "9 out of 10 cats prefer it", a play on "cat" meaning "a trendy person". Similarly, a 1987 TV advertisement for Pretty Polly in which a nylon stocking was used to replace the fan belt in a Jaguar car used the slogan "So smooth, 9 out of 10 cats prefer them"; "cat" this time is a reference to the make of car featured.
In 1999, Australian rules footballer Garry Hocking changed his name by deed poll to "Whiskas" as part of the Geelong Football Club promotion with the company. It was the first such publicity stunt of its kind.<ref>Template:Cite book</ref>
On June 3, 1999, Whiskas singles aired "the very first commercial for cats" on American television, which was originally broadcast in Britain in January.<ref>Template:Cite news</ref> The VHS release featured a small segment on how the advert worked and showed several cats' "reactions". The advert was a collection of clips with contrasting colours, fish and video captured from underwater. The end of the video (before fading out and then running again) claimed that "In our tests, 8 out of 10 preferred it".
In Hungary, the Whiskas advertising slogan is "{{#invoke:Lang|lang}}", which means "Cats would buy Whiskas (if they could)". Slogans with the same meaning are used in Serbia, Germany, Austria, Finland, Estonia, France, Slovakia, the Czech Republic, Russia, Romania, Poland, the Netherlands, and Slovenia. In Denmark, there once was an advertising slogan "{{#invoke:Lang|lang}}", which means "Cats would choose Whiskas." In Sweden, a similar slogan is used: "{{#invoke:Lang|lang}}", which means "Whiskas – If the cat itself gets to choose". In Russia, the slogan was "{{#invoke:Lang|lang}}", which means "Your kitty would buy Whiskas", where the phrase is rhymed, since one of the words for "kitty" and "Whiskas" rhyme in Russian. In Italian-speaking countries, the slogan i gatti comprerebbero Whiskas - "cats would buy Whiskas" has long been in use.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref><ref>{{#invoke:citation/CS1|citation |CitationClass=web }}Template:Dead link</ref>
In Autumn of 2009, Whiskas handed out feeding dishes to the earliest 1000 registrations to their menu planner.<ref>div. Produktproben & Aktionen - Seite 12 – Geizkragen.com</ref><ref>"Die ersten 1000 Anmeldungen erhalten einen Whiskas Futtertopf gratis dazu!" – @freakingchild, 7:47 PM · Sep 4, 2009</ref>