Yonex
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Template:Nihongo is a Japanese sports equipment manufacturing company. Yonex produces equipment and apparel for tennis, badminton, golf, and running.<ref name=":0"/>
Its range of products manufactured and commercialized includes equipment for badminton and tennis (rackets, shuttlecocks, balls, bags) and golf (clubs, bags). Yonex also produces athletic shoes and apparel including T-shirts, jackets, skirts, shorts, hoodies, leggings and hats.<ref name=":0">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>
HistoryEdit
The company was founded in 1946 by Minoru Yoneyama as a producer of wooden floats for fishing nets. The company was later forced out of this market because of the invention of plastic floats. This led to a commitment by Yoneyama to never again be left behind by technological advancements.
In 1957, Yoneyama began to make badminton racquets for other brands. By 1961, the first Yoneyama-branded racquet was introduced, and within another two years an export company was created for the worldwide distribution. After the company began to make aluminium badminton racquets in 1969, it found that the same technology could be applied to the tennis racket which the company introduced in 1971. The company began to experiment with graphite shafts for both types of rackets and found that these would also be useful for golf clubs.
In 1982 Yonex came out with the new oversized tennis racquet in the REX-series with the R-7 and R-10 racquets. At that time Martina Navratilova played with the R-7 and was very successful. One year later, the new series Rexking was developed with the R-22. Navratilova subsequently used the white RQ 180 widebody frame until the early 1990s.
Finding a growing market, the Yonex Corporation (a wholly owned subsidiary) was established in Torrance, California, US in July 1983. In 1992 Yonex introduced the widebody badminton racket, the "Isometric 500", a racquet that was much less "tear drop"-shaped than previous ones. The more "square" head gave it a much larger striking surface, which provides a larger "sweet spot" to hit the shuttle. It led other manufacturers to follow suit in "square-head" or isometric designs.
The parent company was listed on the Tokyo Stock Exchange in 1994. Yonex describes itself as the world leader in golf, tennis and badminton equipment.<ref>Company profile</ref> Yonex provides clothing for national badminton associations around the world, such as the Malaysian Badminton Association, Badminton Scotland, Badminton England, Badminton Ireland, and Badminton Wales. Yonex has also been teaming up with OCBC (Orange County Badminton Club) since 2007 to host the annual U.S. Open Grand Prix Badminton Championships.<ref>tournamentsoftware.com: Tournaments of the BWF</ref>
Yonex has become the dominant corporate player in badminton. Yonex sponsors the All England Open Badminton Championships and is a partner of the Badminton World Federation which organizes the World Championships.<ref>World championships on tournamentsoftware.com</ref> Upwards of 80% of competitive players use their racquets, as it is the preferred choice amongst professionals.<ref name="Badminton Information">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Yonex is significant in the tennis and golf industries as well and is a major sponsor of professional athletes in all three sports.<ref>yonex.com: Featured players</ref>
SponsorshipsEdit
Template:Unsourced section Yonex supplies official materials for the following leagues, athletes, teams, or associations:
Olympic CommitteesEdit
FootballEdit
Club teamsEdit
- Template:Flagicon Avispa Fukuoka
- Template:Flagicon Kashiwa Reysol
- Template:Flagicon Tegevajaro Miyazaki
- Template:Flagicon Tokyo Musashino United (Since the 2019-2020 season).
TennisEdit
Male players (active)Edit
- Template:Flagicon Pedro Cachin
- Template:Flagicon Sebastián Báez
- Template:Flagicon Tomás Martín Etcheverry
- Template:Flagicon Nick Kyrgios
- Template:Flagicon Rinky Hijikata
- Template:Flagicon Jurij Rodionov
- Template:Flagicon João Fonseca
- Template:Flagicon Zizou Bergs
- Template:Flagicon Denis Shapovalov
- Template:Flagicon Bu Yunchaokete
- Template:Flagicon Alejandro Tabilo
- Template:Flagicon Tomáš Macháč
- Template:Flagicon Jaume Munar
- Template:Flagicon Harri Heliövaara
- Template:Flagicon Pierre-Hugues Herbert
- Template:Flagicon Daniel Altmaier
- Template:Flagicon Billy Harris
- Template:Flagicon Márton Fucsovics
- Template:Flagicon Sumit Nagal
- Template:Flagicon Luca Nardi
- Template:Flagicon Luciano Darderi
- Template:Flagicon Yoshihito Nishioka
- Template:Flagicon Chung Hyeon
- Template:Flagicon Kwon Soon-woo
- Template:Flagicon Ričardas Berankis
- Template:Flagicon Radu Albot
- Template:Flagicon Casper Ruud
- Template:Flagicon Jan Zieliński
- Template:Flagicon Kamil Majchrzak
- Template:Flagicon Jaime Faria
- Template:Flagicon Lloyd Harris
- Template:Flagicon Stan Wawrinka
- Template:Flagicon Ben Shelton
- Template:Flagicon Brandon Nakashima
- Template:Flagicon Denis Kudla
- Template:Flagicon Frances Tiafoe
- Template:Flagicon Marcos Giron
- Template:Flagicon Tommy Paul
Female players (active)Edit
- Template:Flagicon María Lourdes Carlé
- Template:Flagicon Daria Saville
- Template:Flagicon Maya Joint
- Template:Flagicon Storm Hunter
- Template:Flagicon Elise Mertens
- Template:Flagicon Greet Minnen
- Template:Flagicon Viktoriya Tomova
- Template:Flagicon Bianca Andreescu
- Template:Flagicon Eugenie Bouchard
- Template:Flagicon Gabriela Dabrowski
- Template:Flagicon Wang Yafan
- Template:Flagicon Wang Xiyu
- Template:Flagicon Zhu Lin
- Template:Flagicon Donna Vekić
- Template:Flagicon Linda Nosková
- Template:Flagicon Marie Bouzková
- Template:Flagicon Markéta Vondroušová
- Template:Flagicon Clara Tauson
- Template:Flagicon Aliona Bolsova
- Template:Flagicon Cristina Bucsa
- Template:Flagicon Caroline Garcia
- Template:Flagicon Fiona Ferro
- Template:Flagicon Varvara Gracheva
- Template:Flagicon Eva Lys
- Template:Flagicon Laura Siegemund
- Template:Flagicon Sabine Lisicki
- Template:Flagicon Tamara Korpatsch
- Template:Flagicon Tatjana Maria
- Template:Flagicon Harriet Dart
- Template:Flagicon Katie Swan
- Template:Flagicon Anna Bondár
- Template:Flagicon Tímea Babos
- Template:Flagicon Ankita Raina
- Template:Flagicon Jasmine Paolini
- Template:Flagicon Ena Shibahara
- Template:Flagicon Nao Hibino
- Template:Flagicon Naomi Osaka
- Template:Flagicon Elena Rybakina
- Template:Flagicon Lulu Sun
- Template:Flagicon Magda Linette
- Template:Flagicon Ana Bogdan
- Template:Flagicon Anca Todoni
- Template:Flagicon Elena-Gabriela Ruse
- Template:Flagicon Sorana Cîrstea
- Template:Flagicon Alina Korneeva
- Template:Flagicon Diana Shnaider
- Template:Flagicon Kamilla Rakhimova
- Template:Flagicon Olga Danilović
- Template:Flagicon Rebecca Šramková
- Template:Flagicon Viktória Hrunčáková
- Template:Flagicon Kaja Juvan
- Template:Flagicon Tamara Zidanšek
- Template:Flagicon Mirjam Björklund
- Template:Flagicon Belinda Bencic
- Template:Flagicon Hsieh Su-wei
- Template:Flagicon Anhelina Kalinina
- Template:Flagicon Dayana Yastremska
- Template:Flagicon Yuliia Starodubtseva
- Template:Flagicon Bernarda Pera
- Template:Flagicon Emma Navarro
- Template:Flagicon Jessica Pegula
- Template:Flagicon Madison Keys
- Template:Flagicon Taylor Townsend
Former playersEdit
- Template:Flagicon David Nalbandian
- Template:Flagicon Lleyton Hewitt
- Template:Flagicon Natasha Zvereva
- Template:Flagicon Magdalena Maleeva
- Template:Flagicon Marcelo Ríos
- Template:Flagicon Zheng Jie
- Template:Flagicon Iva Majoli
- Template:Flagicon Nicole Vaidišová
- Template:Flagicon Andres Gomez
- Template:Flagicon Sergi Bruguera
- Template:Flagicon María José Martínez Sánchez
- Template:Flagicon Arantxa Sánchez Vicario
- Template:Flagicon Mary Pierce
- Template:Flagicon Angelique Kerber
- Template:Flagicon Annika Beck
- Template:Flagicon Anke Huber
- Template:Flagicon Elena Baltacha
- Template:Flagicon Richard Krajicek
- Template:Flagicon Elena Dementieva
- Template:Flagicon Maria Kirilenko
- Template:Flagicon Anna Kournikova
- Template:Flagicon Ana Ivanovic
- Template:Flagicon Martina Hingis
- Template:Flagicon Daniela Hantuchová
- Template:Flagicon Magdaléna Rybáriková
- Template:Flagicon Paradorn Srichaphan
- Template:Flagicon Martina Navratilova
- Template:Flagicon Monica Seles
BadmintonEdit
Badminton National Team AdvisoryEdit
- Template:Flagicon Malaysia
- Template:Flagicon China
- Template:Flagicon Korea
- Template:Flagicon Japan
- Template:Flagicon Thailand
- Template:Flagicon India
- Template:Flagicon Vietnam
- Template:Flagicon England
- Template:Flagicon France
- Template:Flagicon Chinese Taipei
- Template:Flagicon Spain
Male playersEdit
- Template:Flagicon Liang Weikeng
- Template:Flagicon Lin Dan
- Template:Flagicon Shi Yuqi
- Template:Flagicon Wang Chang
- Template:Flagicon Chou Tien-chen
- Template:Flagicon Lee Yang
- Template:Flagicon Wang Chi-lin
- Template:Flagicon Ye Hong-wei
- Template:Flagicon Viktor Axelsen
- Template:Flagicon Peter Gade
- Template:Flagicon Chris Adcock
- Template:Flagicon Marcus Ellis
- Template:Flagicon Thom Gicquel
- Template:Flagicon Alex Lanier
- Template:Flagicon Mark Lamsfuß
- Template:Flagicon Lee Cheuk Yiu
- Template:Flagicon Tang Chun Man
- Template:Flagicon B. Sai Praneeth
- Template:Flagicon Satwiksairaj Rankireddy
- Template:Flagicon Chirag Shetty
- Template:Flagicon Marcus Fernaldi Gideon
- Template:Flagicon Taufik Hidayat
- Template:Flagicon Kevin Sanjaya Sukamuljo
- Template:Flagicon Hiroyuki Endo
- Template:Flagicon Takeshi Kamura
- Template:Flagicon Kento Momota
- Template:Flagicon Keigo Sonoda
- Template:Flagicon Kanta Tsuneyama
- Template:Flagicon Aaron Chia
- Template:Flagicon Lee Chong Wei
- Template:Flagicon Soh Wooi Yik
- Template:Flagicon Robin Tabeling
- Template:Flagicon Choi Sol-gyu
- Template:Flagicon Kim Won-ho
- Template:Flagicon Lee Yong-dae
- Template:Flagicon Seo Seung-jae
- Template:Flagicon Yoo Yeon-seong
- Template:Flagicon Dechapol Puavaranukroh
- Template:Flagicon Kunlavut Vitidsarn
Female playersEdit
- Template:Flagicon Chen Qingchen
- Template:Flagicon Chen Yufei
- Template:Flagicon He Bingjiao
- Template:Flagicon Jia Yifan
- Template:Flagicon Lee Chia-hsin
- Template:Flagicon Michelle Li
- Template:Flagicon Gabby Adcock
- Template:Flagicon Lauren Smith
- Template:Flagicon Tse Ying Suet
- Template:Flagicon Saina Nehwal
- Template:Flagicon Yuki Fukushima
- Template:Flagicon Arisa Higashino
- Template:Flagicon Sayaka Hirota
- Template:Flagicon Mayu Matsumoto
- Template:Flagicon Nami Matsuyama
- Template:Flagicon Wakana Nagahara
- Template:Flagicon Aya Ohori
- Template:Flagicon Chiharu Shida
- Template:Flagicon Sayaka Takahashi
- Template:Flagicon Akane Yamaguchi
- Template:Flagicon Thinaah Muralitharan
- Template:Flagicon Pearly Tan
- Template:Flagicon Selena Piek
- Template:Flagicon An Se-young
- Template:Flagicon Chae Yoo-jung
- Template:Flagicon Chang Ye-na
- Template:Flagicon Kim Ga-eun
- Template:Flagicon Kim So-yeong
- Template:Flagicon Kim Hye-rin
- Template:Flagicon Kong Hee-yong
- Template:Flagicon Lee So-hee
- Template:Flagicon Shin Seung-chan
- Template:Flagicon Sung Ji-hyun
- Template:Flagicon Carolina Marín
- Template:Flagicon Ratchanok Intanon
- Template:Flagicon Sapsiree Taerattanachai
- Template:Flagicon Beiwen Zhang
ControversiesEdit
- Yonex signed a contract with the Chinese Taipei Badminton Association regarding national team jersey sponsorship in 2014. However, Yonex would often send players clothing and shoes to wear a few days before major tournaments, with the shoes unfit for players, as players had blisters and bruises from playing in them.<ref>Template:Cite news</ref>
- In May 2016, Yonex acted in a way that was ultra vires when criticizing the Taiwan national team players who had violated the dress code. Yonex sent official documents to the Chinese Taipei Badminton Association threatening to sue the national team head coaches if the Association did not provide a reasonable answer.<ref>{{#invoke:citation/CS1|citation
|CitationClass=web }}</ref>
- During the 2016 Summer Olympics, Yonex provided unfit shoes to non-contract badminton player Tai Tzu-ying. This forced Tai to wear other shoes made by her personal sponsor brand, Victor, without any logo. This event caused a controversy as the Chinese Taipei Badminton Association was going to punish Tai based on Yonex's pressing. <ref>RIO 2016: Badminton quarrel prompts outrage</ref><ref>Top badminton player Tai Tzu-ying stands by her actions in shoe row</ref>
- After the Tai incident, five other badminton players found themselves in the same situation and were punished. For example, Yonex was dissatisfied that badminton player Liao Kuan-hao used his personal sponsor racquet and as a result Yonex asked the Chinese Taipei Badminton Association to fine Liao and force him to be suspended for six months.<ref>Worse than Tai, Liao had been fined NT$300,000, and suspended for six months</ref> In August 2016, the Chinese Taipei Badminton Association held a board meeting to resolve the situation. The meeting resulted in three key decisions: no punishment will be enforced on the “player”; to accept the resignation of Chairman Tsai Hung-peng for the controversy; to remove the word “Shoes” and “Racquets” from the contract with Yonex. <ref>Template:Cite news</ref>
ReferencesEdit
External linksEdit
Template:Sports equipment brands Template:Running shoe brands Template:Authority control