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Adult FriendFinder
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{{Short description|Internet-based social networking service}} {{Infobox website | name = Adult FriendFinder | commercial = Yes | type = [[Online dating service]]<BR>[[Social networking service]]<BR>[[Adult dating website]] | language = English, Spanish, French, German, Japanese, Chinese, Portuguese, Tagalog, Italian | registration = Yes | current_status = Active }} '''Adult FriendFinder''' '''(AFF)''' is an internet-based, adult-oriented [[social networking service]], online dating service and [[Swinging (sexual practice)|swinger]] personals community [[website]], founded by [[Andrew Conru]] in 1996. In 2007 AFF was one of the 100 most popular sites in the United States;<ref>{{Cite web|date=2020-11-13|title=The rise of vertical search engines|url=https://www.searchenginewatch.com/2020/11/13/the-rise-of-vertical-search-engines/|access-date=2020-11-22|website=Search Engine Watch|language=en-US}}</ref> its competitors include sites such as [[Match.com]].<ref>{{cite news| url=https://money.cnn.com/magazines/business2/business2_archive/2007/04/01/8403370/index.htm | work=[[CNN]] | first=Joel | last=Stein | title=The Accidental 'Friend' Finder | date=March 30, 2007}}</ref>
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