Editing Advanced Photo System (section)

{{Short description|Still image film format}}
{{about|the film format|the related digital image sensor format named after it|APS-C}}
[[Image:Advanced Photo System Logo.svg|thumb|upright=1.2|right|Advanced Photo System logo]]
'''Advanced Photo System''' ('''APS''') is a [[film format]] for consumer still [[photography]] first marketed in 1996 and discontinued in 2011. It was sold by various manufacturers under several brand names, including [[Eastman Kodak]] ('''Advantix'''), [[FujiFilm]] ('''Nexia'''), [[Agfa-Gevaert|Agfa]] ('''Futura''') and [[Konica]] ('''Centuria'''). Development was led by Kodak starting in the mid-1980s.

Like prior attempts to displace [[135 film]] from the amateur photography market, including [[126 film]] ([[Instamatic]]), [[110 film|110]], and [[disc film|disc]], APS used a film cartridge to reduce loading errors. APS also could reduce camera and lens size and weight by using a smaller image format; unlike the older amateur formats, image quality would be maintained by using newly-developed films, featuring emulsions with finer grain size and a flatter base material. The other major innovation delivered by APS was the "information exchange" process in which the camera recorded data directly on the film; this would simplify cropping prints to a desired aspect ratio and potentially could provide photofinishers with exposure data to optimize print quality. However, by the time APS was released in 1996, the first [[digital camera]]s had appeared, providing many of the same benefits with the additional convenience and economy of eliminating the developing process.
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