Editing Alexa Internet (section)

{{Short description|American web traffic analysis company (1996–2022)}}{{For|Amazon's virtual assistant|Amazon Alexa}}

{{Use mdy dates|date=February 2014}}
{{Infobox dot-com company
| name = Alexa Internet, Inc.
| logo = Alexa Internet logo.svg
| screenshot = Screenshots of Alexa internet.PNG
| screenshot_size = 220
| caption = Alexa home page as of May 1, 2022
| location = [[San Francisco]], California, United States
| president = Andrew Ramm<ref name="Management">{{cite web| url=https://www.alexa.com/about/management| title=Management| publisher=Alexa Internet| access-date=December 24, 2014| archive-date=September 12, 2019| archive-url=https://web.archive.org/web/20190912214139/https://www.alexa.com/about/management| url-status=dead}}</ref>
| industry = [[Web traffic]]
| products = Alexa [[Web search engine|Web Search]] (discontinued 2008)<br />Alexa [[toolbar]]
| owner = [[Amazon (company)|Amazon]]
| url = {{web archive|url=http://web.archive.org/web/20080309204319/http://www.alexa.com/|title=alexa.com}}
| registration = Optional
| language = English
| company_type = 
| launch_date = {{start date and age|1996|4|1}}<ref name="about"/>
| creators = [[Brewster Kahle]], [[Bruce Gilliat]]
| key_people = Andrew Ramm (president and GM)<br />Dave Sherfese (vice president)<ref name="Management"/>
| website_type = Web traffic and ranking
| current_status = Discontinued (as of {{end date and age|2022|5|1}})
}}

'''Alexa Internet, Inc.''' was a [[web traffic]] analysis company based in [[San Francisco]], California. It was founded as an independent company by [[Brewster Kahle]] and [[Bruce Gilliat]] in 1996. Alexa provided web traffic data, global rankings, and other information on over 30 million websites.<ref name="about"/> It was acquired by [[Amazon (company)|Amazon]] in 1999 for $250 million in stock.<ref>{{cite web |last1=Hardy |first1=Quentin |title=The Big Deal: Brewster Kahle |url=https://www.forbes.com/2009/11/25/alexa-amazon-entrepreneur-intelligent-technology-kahle-big.html |access-date=7 February 2024 |website=Forbes |language=en}}</ref> Amazon discontinued the Alexa Internet service on May 1, 2022.<ref name="end news">{{cite news |date=2021-12-09 |title=Amazon closing down Alexa, the popular web traffic ranking site |url=https://www.thedailystar.net/tech-startup/news/amazon-closing-down-alexa-the-popular-web-traffic-ranking-site-2913401 |url-status=live |archive-url=https://web.archive.org/web/20211209065657/https://www.thedailystar.net/tech-startup/news/amazon-closing-down-alexa-the-popular-web-traffic-ranking-site-2913401 |archive-date=December 9, 2021 |access-date=Dec 9, 2021 |work=The Daily Star |language=en}}</ref><ref name="end of service announcement">{{cite web |title=We will be retiring Alexa.com on May 1, 2022 |url=https://support.alexa.com/hc/en-us/articles/4410503838999 |url-status=dead |archive-url=https://web.archive.org/web/20220102200605/https://support.alexa.com/hc/en-us/articles/4410503838999 |archive-date=January 2, 2022 |access-date=Dec 9, 2021}}</ref>

Alexa estimated website traffic based on a sample of millions of Internet users using browser extensions as well as from sites that had chosen to install an Alexa script.<ref>{{Cite web |title=Alexa - Alexa Internet - About Us |url=https://www.alexa.com/about |url-status=unfit |archive-url=https://web.archive.org/web/20220501091553/https://www.alexa.com/about |archive-date=2022-05-01 |access-date=2022-07-17 |website=www.alexa.com}}</ref>&nbsp;As of 2020, its website was visited by over 400 million people every month.{{citation needed|date=September 2022}}