Editing Analyst relations (section)

{{Use dmy dates|date=June 2019}}
'''Analyst relations''' is a [[corporate strategy]], [[corporate communications]] and [[marketing]] activity<ref>{{Cite web|url=http://www.gartner.com/technology/about/analyst-relations.jsp|title = Analyst Relations}}</ref> in which corporations communicate with [[Information and communications technology|ICT]] [[industry analyst]]s (also known as research analysts) who work for independent research and consulting firms such as the [[Big Four accounting firms]].<ref>{{cite web|url=http://in2.holmesreport.com/2014/05/is-analyst-relations-headed-for-disruption/ |title=Are Tech Analyst Firms Headed for Disruption? - In2 |accessdate=2014-08-04 |url-status=dead |archiveurl=https://web.archive.org/web/20140808053126/http://in2.holmesreport.com/2014/05/is-analyst-relations-headed-for-disruption/ |archivedate=2014-08-08 }}</ref><ref>{{Cite web|url=http://www.infrics.com/2011/06/evaluating-research-companies-gartner.html|title = Evaluating research companies: Gartner, Forrester, and IDC}}</ref>

Analyst advice is often used by [[Fortune 1000]] companies and others to determine the best option for major investment in ICT - especially where the deal is complex, changing, costly or critical. Top industry analysts have the power to make or break deals, thanks to their deep-rooted, subscription-based relationships with end-user technology buyers. Some analysts also focus on helping ICT firms to write [[request for proposal]] documents. Therefore, the strategy behind an effective Analyst Relations program is known as "influencing the influencers", a phrase coined by [[Omnicom Group]]'s Brodeur agency in 2002. <ref>{{Cite web|url=https://www.slideshare.net/dchapple/influencing-the-influencers-89581092|title=Influencing the Influencers|date=4 March 2018}}</ref>