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{{Short description|Brand of artificial turf}} {{About|the artificial grass|the marketing and political campaigning practice|Astroturfing}} {{Infobox company | name = AstroTurf | image = Artificial turf at a stadium.jpg | logo = <!-- Deleted image removed: [[File:AstroTurf 2c.svg|200px|The AstroTurf Logo.]] --> | type = [[Subsidiary]] | key_people = {{Unbulleted list|Heard Smith {{small|([[Chief executive officer|CEO]])}}|Philip Snider {{small|([[Chief operating officer|COO]])}}}} | homepage = [https://astroturf.com/ AstroTurf.com] | foundation = {{start date and age|1964}} | location_city = [[Dalton, Georgia|Dalton]], [[Georgia (U.S. state)|Georgia]] | location_country = United States | parent = SportGroup | owner = | footnotes = <ref name="AstroTurf Ownership">{{cite web |title=Ownership |date=19 April 2016 |url=https://www.astroturf.com/about-synthetic-turf/turf-companies-ownership/ |publisher=AstroTurf |access-date=9 February 2019 |language=En |archive-date=23 September 2020 |archive-url=https://web.archive.org/web/20200923124047/https://www.astroturf.com/about-synthetic-turf/turf-companies-ownership/ |url-status=dead }}</ref> }} '''AstroTurf''' is an American [[subsidiary]] of SportGroup that produces [[artificial turf]] for [[pitch (sports field)|playing surfaces]] in sports. The original AstroTurf product was a [[pile (textile)|short-pile]] synthetic turf invented in 1965 by [[Monsanto]].<ref>Faria, James M. and Wright, Robert T. (1965) "Monofilament ribbon pile product" {{US Patent|3332828}} assigned to Monsanto</ref> Since the early 2000s, AstroTurf has marketed taller pile systems that use [[wiktionary:infill|infill]] materials to better replicate [[turf|natural turf]].<ref>{{Cite news|url=http://www.astroturf.com/about/history/|title=History|date=2016-05-16|work=AstroTurf|access-date=2017-05-30|language=en-US|archive-date=2017-06-06|archive-url=https://web.archive.org/web/20170606000828/http://www.astroturf.com/about/history/|url-status=dead}}</ref> In 2016, AstroTurf became a subsidiary of [[Germany|German]]-based SportGroup, a family of sports surfacing companies, which itself is owned by the investment firm Equistone Partners Europe.<ref name="AstroTurf Ownership" /><ref>{{Cite web|url=http://www.astroturf.com/2016/08/20/sale-closes/|title=AstroTurf Sale to SportGroup Finalized|date=2016-08-20|website=AstroTurf|access-date=2017-05-30|archive-date=2017-08-01|archive-url=https://web.archive.org/web/20170801102559/http://www.astroturf.com/2016/08/20/sale-closes/|url-status=dead}}</ref>
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