Editing BTR plc (section)

{{Short description|20th-century British multinational industrial conglomerate company}}
{{Use British English|date=July 2015}}
{{Use dmy dates|date=July 2015}}
{{Infobox company
| name = BTR plc
| logo = 
| type = [[Public company|Public]]
| caption = 
| fate = Merged with [[Siebe plc|Siebe]] to form [[Invensys]]
| successor = 
| foundation = {{Sda|1924}}
| defunct = {{End date|1999}}
| location = [[London]], England
| industry = [[Conglomerate (company)|Conglomerate]]
| key_people = {{Ubl
| [[David Nicolson]] (chairman)
| [[Owen Green]] (CEO & chairman)
| [[Alan Jackson (businessman)|Alan Jackson]] (CEO)
}}
| products = 
| revenue = [[Pound sign|£]]10 billion (1995)<ref name = "wizardoz 1995"/>
| num_employees = ~130,000 (1995)<ref name = "wizardoz 1995">{{cite news |last = Atkin |first =  Dan |title = The wizard of Oz takes his final bow |publisher = [[The Daily Telegraph]] |date = 28 October 1995}}</ref><ref>Encyclopedia.com. “BTR Plc | Encyclopedia.com,” 2013. https://www.encyclopedia.com/books/politics-and-business-magazines/btr-plc.</ref>
| parent = 
| subsid = {{Ubl
| [[Dunlop Rubber|Dunlop Holdings]]
| [[Nylex]]}}
}}

'''BTR plc''' was a British [[Multinational Corporation|multinational]] industrial [[Conglomerate (company)|conglomerate]] company. It was headquartered in [[London]], England.

The company was originally founded in 1924 as the British Goodrich Rubber Co. Ltd as a [[subsidiary]] of the American rubber specialist [[Goodrich Corporation|B.F.Goodrich Company]]. Ten years later, it became the British Tyre & Rubber Co. Ltd after Goodrich sold its stake in the business; it moved into [[synthetic rubber]] and [[plastics]] during the 1940s and withdrew from tyre production in 1956, adopting the name BTR Ltd around the same timeframe. Management pursued a strategy of diversification and rationalisation that lasted into the mid 1960s.

During late 1966, BTR came under the control of a new central management team, which [[Owen Green|Sir Owen Green]] took the lead of in the following year. Green pursued a strategy of targeted growth towards opportunities that quickly would become lucrative. New subsidiaries would be created and numerous acquisitions would be undertaken by Green and later by [[Alan Jackson (businessman)|Alan Jackson]]. This approach included multiple [[hostile takeover]]s by BTR, though several such bids failed, for [[Pilkington]], [[Norton Abrasives]], and [[Hawker Siddeley]].

BTR was listed on the [[London Stock Exchange]]. During the 1990s, BTR accumulated a considerable debt burden and divested many of its divisions during restructuring efforts. In 1999, BTR merged with [[Siebe plc|Siebe]] to form BTR Siebe, later renamed [[Invensys]]. Invensys was bought by and absorbed into [[Schneider Electric]] in 2014.