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Brainstorming
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{{short description|Group creativity technique}} {{other uses|Brainstorm (disambiguation)}} {{stack|[[File:Brainstorming Customer Needs (2).jpg|thumb|upright=1.2|A group of people write ideas on sticky notes as part of a brainstorming session.]]}} '''Brainstorming''' is a [[creativity technique]] in which a group of people interact to [[divergent thinking|suggest ideas]] spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem outlandish or "off-the-wall". Ideas are noted down during the activity, but not assessed or critiqued until later. The absence of criticism and assessment is intended to avoid inhibiting participants in their idea production.<ref name="Furnham 2000">{{cite journal |last1=Furnham |first1=Alex |title=The Brainstorming Myth |journal=Business Strategy Review |date=2000 |volume=11 |issue=4 |pages=21-18 |doi=10.1111/1467-8616.00154 |url=https://onlinelibrary.wiley.com/doi/10.1111/1467-8616.00154 |access-date=14 November 2023|url-access=subscription }}</ref> The term was popularized by advertising executive [[Alex Faickney Osborn]] in the classic work ''[[Applied Imagination]]'' (1953).<ref name="afosborn1953">{{cite book |url=https://www.worldcat.org/oclc/641122686 |title=Applied imagination; principles and procedures of creative thinking. |first=Alex F. |last=Osborn |date=2018-05-11 |publisher=Scribner |oclc=641122686 |via=Open WorldCat }}</ref>
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