Editing Broadcast programming (section)

{{short description|All shows of radio and television that were broadcast during a period of time}}
{{distinguish|Radio program}}
{{redirect|Radio programmer|other uses|Radio programming}}
{{redirect|Television programming|the content itself|Television show}}

'''Broadcast programming''' is the practice of organizing or ordering ('''scheduling''') of [[Broadcasting|broadcast]] media shows, typically [[radio]] and [[television]], in a daily, weekly, monthly, quarterly, or season-long schedule.

Modern broadcasters use [[broadcast automation]] to regularly change the scheduling of their shows to build an audience for a new show, retain that [[audience]], or compete with other broadcasters' shows. Most broadcast [[television show]]s are presented weekly in [[prime time]] or daily in other dayparts, though there are many exceptions.

At a micro level, scheduling is the minute planning of the transmission; what to broadcast and when, ensuring an adequate or maximum utilization of airtime. Television scheduling strategies are employed to give shows the best possible chance of attracting and retaining an audience. They are used to deliver shows to audiences when they are most likely to want to watch them and deliver audiences to advertisers in the composition that makes their advertising most likely to be effective.<ref>Eastman, S.T., and Ferguson, D.A. (2013). ''Media programming: Strategies and Practices'' (9th ed.), Boston: Thomson Wadsworth.</ref>

With the growth of digital platforms and services allowing [[Non-linear media|non-linear]], on-demand access to television content, this approach to broadcasting has since been referred to using the [[retronym]] '''linear''' (such as '''linear television''' and '''linear channels''').<ref>{{cite web |url=https://deadline.com/2019/02/brett-weitz-on-tnt-tbs-future-no-dark-depressing-dramas-more-unscripted-on-tnt-1202555092/ |title=Brett Weitz On TNT & TBS' Future, No "Dark, Depressing Dramas" & More Unscripted On TNT |last=Andreeva |first=Nellie |date=2019-02-12 |website=Deadline |language=en |access-date=2019-05-14}}</ref><ref>{{cite web |url=https://www.latimes.com/business/hollywood/la-fi-ct-tv-upfront-networks-advertising-spending-20190511-story.html |title=Network TV viewing is down, but strong demand for ads is expected to boost upfront sales |last=Battaglio |first=Stephen |work=[[Los Angeles Times]] |date=11 May 2019 |access-date=2019-05-14}}</ref><ref>{{cite web |url=https://www.mediapost.com/publications/article/335761/in-age-of-time-shifted-viewing-networks-stay-on-s.html |title=In Age Of Time-Shifted Viewing, Networks Stay On Schedule |website=MediaPost TV Blog |first=Adam|last=Buckman|date=May 14, 2019}}</ref>