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Business transformation
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{{wiktionary|transformation}} In [[management]] it has been said that '''business transformation''' involves making fundamental changes in how [[commerce | business]] is conducted in order to help cope with shifts in [[market environment]].<ref>. [http://hbr.org/2007/01/leading-change-why-transformation-efforts-fail/ar/1 Harvard Business Review] January 2007 Kotter </ref> However this is a relatively narrow definition that overlooks other reasons and ignores other rationales. A better understanding is achieved by considering that "transformation [..] is generally a response to two things. First, there are underlying problems or causes of organisational pain that need to be addressed. They have to be properly understood but nevertheless they are a key component. Second, there is a desire by the top management and other senior stakeholders to use the opportunity of addressing these causes in ways that fundamentally alter the paradigm of the organisation."<ref>{{Cite web|url= https://robwherrett.com/explaining-business-transformation/|title=Explaining Business Transformation|last=Wherrett|first=Rob|date=10 March 2020|website=|access-date=}}</ref> Others describe Business Transformation as "the process of fundamentally changing the systems, processes, people and technology across a whole business or [[business unit]]. As such, a business transformation project is likely to include any number of [[change management]] projects, each focused on an individual process, system, technology, team or department."<ref>{{Cite web|url=https://www.changeassociates.com/blog/post/what-is-business-transformation|title=Business Transformation|last=Cruise|first=David|date=14 Sep 2017}}</ref>
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