Editing C64 Direct-to-TV (section)

{{Short description|Games console}}
{{ref improve|date=May 2013}}
[[File:Commodore64 DTV mugshot-x600.jpg|thumb|The C64 Direct-to-TV computer-in-a-joystick unit.]]
[[File:C64 DTV.jpg|thumb|alt=A black-and-red joystick|C64 Direct-to-TV]]
The '''C64 Direct-to-TV''', called '''C64DTV''' for short, is a single-[[integrated circuit|chip]] implementation of the [[Commodore 64]] computer, contained in a [[joystick]] (modeled after the mid-1980s [[Kempston_Micro_Electronics#Competition_Pro|Competition Pro]] joystick), with 30 built-in [[video game|games]]. The design is similar to the [[Atari]] Classics 10-in-1 TV Game. The circuitry of the C64DTV was designed by [[Jeri Ellsworth]], a [[computer chip]] designer who had previously designed the [[C-One]].

[[Tulip Computers]] (which had acquired the Commodore brand name in 1997) licensed the rights to Ironstone Partners, which cooperated with DC Studios and Mammoth Toys in the development and marketing of the unit.<ref>{{cite web|url=http://www.gamesindustry.biz/content_page.php?aid=7104|title=The Commodore 64 bounces back to life as a Direct-To-TV plug and play Joystick!|publisher=GamesIndustry.biz|archive-url=https://web.archive.org/web/20060818061809/http://www.gamesindustry.biz/content_page.php?aid=7104 |date=3 February 2005|url-status=dead|archive-date=18 August 2006 }}</ref> Released in late 2004, [[QVC]] purchased the entire first production run of 250,000 units and sold 70,000 of them on the first day that they were offered.