Editing Cheetos (section)

{{short description|Brand of corn puff snack food}}
{{pp-semi-indef}}
{{Use dmy dates|date=January 2016}}
{{Infobox brand
|name           = Cheetos
|logo         = Cheetos logo.svg
|logo_size = 200
|image  = CheetosCrop.jpg 
|caption        = 
|type           = [[Cheese curl]], [[popcorn]], [[macaroni and cheese]]
|currentowner   = [[PepsiCo]] (via [[Frito-Lay]])
|origin         = United States
|discontinued   =
|introduced     = {{start date and age|1948}}
|markets        = Worldwide
|previousowners = The Frito Company
|trademarkregistrations =
|website        = {{url|https://www.cheetos.com/|cheetos.com}}
}}
'''Cheetos''' (formerly styled as '''Chee-tos''' until 1998) is a crunchy [[corn puff|corn]]-[[cheese puff]] snack brand made by [[Frito-Lay]], a subsidiary of [[PepsiCo]]. [[Fritos]] creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand.

In 2010, Cheetos was ranked as the top selling brand of [[cheese puffs]] in its primary market of the U.S.; worldwide the annual retail sales totaled approximately $4&nbsp;billion. The original Crunchy Cheetos are still in production but the product line has since expanded to include 21 different types of Cheetos in [[North America]] alone. As Cheetos are sold in more than 36 countries, the flavor and composition is often varied to match regional taste and cultural preferences—such as Savory American Cream in [[China]], and Strawberry Cheetos in [[Japan]].<ref name="inventorspot">{{cite web|url=http://inventorspot.com/articles/strawberry_flavored_cheetos_sedu_10230|title=Strawberry Flavored Cheetos Seduce Sweet-Loving Snackers|publisher=inventorspot.com|access-date=2 December 2014|archive-date=23 January 2021|archive-url=https://web.archive.org/web/20210123085656/http://inventorspot.com/articles/strawberry_flavored_cheetos_sedu_10230|url-status=dead}}</ref>