Editing Click fraud (section)

{{short description|Type of fraud in online advertising}}'''Click fraud''' is a type of [[ad fraud]] that occurs on the Internet in [[pay per click]] (PPC) [[online advertising]]. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs when a person, [[auto clicker|automated script]], computer program or an [[auto clicker]] imitates a legitimate user of a [[web browser]], clicking on such an ad without having an actual interest in the target of the ad's link in order to increase revenue.<ref name=":0">{{Cite journal |last1=Wilbur |first1=Kenneth C. |last2=Zhu |first2=Yi |date=2008-10-24 |title=Click Fraud |url=https://pubsonline.informs.org/doi/abs/10.1287/mksc.1080.0397 |journal=Marketing Science |volume=28 |issue=2 |pages=293–308 |doi=10.1287/mksc.1080.0397 |issn=0732-2399}}</ref> Click fraud is the subject of some controversy and increasing [[litigation]] due to the advertising networks being a key beneficiary of the fraud.

Media entrepreneur and journalist [[John Battelle]] describes click fraud as the intentionally malicious, "decidedly [[black hat (computer security)|black hat]]" practice of publishers gaming paid search advertising by employing robots or low-wage workers to click on ads on their sites repeatedly, thereby generating money to be paid by the advertiser to the publisher and to any agent the advertiser may be using.