Editing Commercial art (section)

{{Short description|Art created for commercial purposes, primarily advertising}}
{{other uses}}
{{more citations needed|date= October 2014}}
[[File:Andy Warhol 1975.jpg|alt=|thumb|[[Andy Warhol]], Commercial artist, 1975]]'''Commercial art''' is the art of [[creative services]], referring to [[art]] created for [[Commerce|commercial]] purposes, primarily [[advertising]]. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting the sale and interest of products, services, and ideas.<ref name="education-portal.com2">{{cite web|url=http://education-portal.com/commercial_art.html|title=What is Commercial Art?|access-date=19 August 2016}}</ref> It relies on the iconic image (pictorial representations that are recognized easily to members of a culture) to enhance recall and favorable recognition for a product or service.<ref>{{Cite book|title=Persuasion and influence in American life |last=Woodward |first=Gary C. |last2=Denton |first2=Robert E. Jr |isbn=9781478607892 |edition=7th |location=Long Grove, Illinois |publisher=Waveland Press |oclc=879527515 |year=2014}}</ref> An example of a product could be a magazine ad promoting a new soda through complementary colors, a catchy message, and appealing illustrative features.<ref name=":0">{{Cite news |url=https://study.com/articles/Commercial_Art_Professions_Job_Description_and_Information_About_Starting_a_Career_as_a_Commercial_Artist_or_Commercial_Designer.html|title=Commercial Artist: Job Description & Career Information|work=Study.com|access-date=2018-04-04|language=en}}</ref> Another example could be promoting the prevention of [[global warming]] by encouraging people to walk or ride a bike instead of driving in an eye catching poster. It communicates something specific to an audience.

People can obtain training, certifications, and degrees that incorporate commercial arts in many exercises, activities, and programs.