Editing Commercialization (section)

{{short description|Process of introducing a new product onto the market}}
'''Commercialisation''' or '''commercialization '''is the [[business process|process]] of introducing a new [[Product (business)|product]] or [[Methods of production|production method]] into [[commerce]]—making it available on the [[market (economics)|market]]. The term often [[connotation|connotes]] especially entry into the [[mass market]] (as opposed to entry into earlier [[niche market]]s), but it also includes a move from the [[laboratory]] into (even limited) commerce. Many technologies begin in a [[research and development]] laboratory or in an inventor's workshop and may not be practical for commercial use in their infancy (as [[prototype]]s). The "development" segment of the "[[research and development]]" spectrum requires time and money as [[industrial engineering|systems are engineered]] with a view to making the product or method a paying [[commerce|commercial]] proposition. 

The product launch of a new product is the final stage of [[new product development]] – at this point [[advertising]], [[sales promotion]], and other [[marketing]] efforts encourage commercial [[early adopter|adoption]] of the product or method. Beyond commercialization (in which technologies enter the business world) can lie [[consumerization]] (in which they become [[final good|consumer goods]], as for example when [[computer]]s went from the laboratory to the enterprise and then to the home, pocket, or body).