Editing Concept testing (section)

{{Short description|Surveys to judge the success of a new product before its introduction to the market}}
{{marketing}}
'''Concept testing''' (to be distinguished from '''pre-test markets''' and '''test markets''' which may be used at a later stage of product development research)<ref>{{cite book|last1=Wind|first1=Yoram|title=NEW-PRODUCT FORECASTING MODELS AND APPLICATIONS|date=1984|publisher=Lexington Books|isbn=978-0-669-04102-6|ref=5|url-access=registration|url=https://archive.org/details/newproductforeca0000unse}}</ref> is the process of using surveys (and sometimes [[qualitative marketing research|qualitative methods]]) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the [[Market (economics)|market]].<ref>{{cite book|last1=Schwartz|first1=David|title=Concept Testing: How to Test New Product Ideas Before You Go to Market|date=1987|publisher=American Management Association|isbn=978-0814459058|edition=1st|ref=1}}</ref> It is important not to confuse concept testing with advertising testing, brand testing and packaging testing, as is sometimes done. Concept testing focuses on the basic product idea, without the embellishments and puffery inherent in advertising.