Editing Conceptual blending (section)

{{Short description|Theory of cognition}}
In [[cognitive linguistics]] and [[artificial intelligence]], '''conceptual blending''', also called '''conceptual integration''' or '''view application''', is a theory of [[cognition]] developed by [[Gilles Fauconnier]] and [[Mark Turner (cognitive scientist)|Mark Turner]]. According to this theory, elements and vital relations from diverse scenarios are "blended" in a [[subconscious]] process, which is assumed to be ubiquitous to everyday thought and language. Much like [[memetics]], it is an attempt to create a unitary account of the cultural transmission of ideas.<ref name="Ritchie_2004">{{cite journal |last=Ritchie |first=L. David |date=2004 |title=Lost in "conceptual space": Metaphors of conceptual integration |journal=Metaphor and Symbol |volume=19 |pages=31–50 |doi=10.1207/S15327868MS1901_2 |s2cid=144183373 |url=http://web.pdx.edu/~cgrd/Metaphors%20of%20Conceptual%20Integration.html | access-date=2020-06-14 |url-access=subscription }}</ref>