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Content theory
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{{short description|Subset of motivational theories}} {{multiple issues| {{more citations needed|date=January 2020}} {{original research|date=March 2013}} }} A '''content theory''' is one of a subset of motivational theories which try to define what [[motivation|motivates]] people. Content theories of motivation often describe a system of needs that motivate people's actions. While [[process theory|process theories]] of motivation attempt to explain how and why our motivations affect our behaviors, content theories of motivation attempt to define what those motives or needs are. Content theories include the work of [[David McClelland]], [[Abraham Maslow]] and other [[psychologist]]s.<ref>{{Cite web|url=http://www.chinaacc.com/upload/html/2013/06/26/lixingcun841e7885772f4e7f907bf6272b185c41.pdf|title=Understanding Herzberg's Motivation Theory|last=Ball|first=John|date=October 3, 2003|website=chinaacc.com/}}</ref>
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