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Cracker Jack
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{{short description|American snack food brand}} {{Use American English|date=June 2024}} {{About|a brand of snack food|other uses|Crackerjack (disambiguation){{!}}Crackerjack}} {{Use mdy dates|date=October 2022}} {{infobox brand | name = Cracker Jack | logo = Cracker jack brand logo.png | logo_size = 200 | image = Cracker jacks.jpg | image_size = | caption = | type = [[Caramel]] coated [[popcorn]] and [[peanut]]s | currentowner = [[PepsiCo]] (via [[Frito-Lay]]) | origin = | introduced = {{start date and age|1896}} | discontinued = | related = | markets = | previousowners = The Cracker Jack Company <br /> [[Borden (company)|Borden]] | trademarkregistrations = | ambassador = | tagline = | website = {{url|https://www.fritolay.com/products/cracker-jack-original-caramel-coated-popcorn-peanuts|fritolay.com/crackerjack}} }} '''Cracker Jack''' is an American brand of [[snack food]] that consists of [[molasses]]-flavored, [[Caramel corn|caramel-coated popcorn]] balls and [[peanut]]s, well known for being packaged with a [[Prize (marketing)|prize]] of trivial value inside. The Cracker Jack name and slogan, "The More You Eat, The More You Want" were [[trademark|registered]] in 1896.<ref name=":0">{{cite web|url=http://www.crackerjackcollectors.com/cjcahistory.htm |title=CJCA β Cracker Jack Collectors Association β History & Lore |website=Crackerjackcollectors.com |access-date=2013-11-20}}</ref> Food author Andrew F. Smith has called it the first [[junk food]].<ref>{{cite news|first=Manny |last=Fernandez|title=Let Us Now Praise the Great Men of Junk Food|newspaper=The New York Times|date= August 8, 2010|url=https://www.nytimes.com/2010/08/08/weekinreview/08manny.html|page=WK3}}</ref> Cracker Jack is famous for its connection to [[baseball]] lore.<ref>{{cite web|url=http://www.delish.com/food-fun/cracker-jack-history-snack-foods#slide-2 |title=History of Cracker Jack β History of Snack Foods |website=Delish.com |access-date=2013-11-20 |first=Kiri |last=Tannenbaum|date=2 February 2011 }}</ref> The Cracker Jack brand has been owned and marketed by [[Frito-Lay]] since 1997.<ref name=":0" /> Frito-Lay announced in 2016 that the toy gift would no longer be provided and had been replaced with a [[QR code]] which can be used to download a baseball-themed game.<ref>{{Cite web|url=https://www.sfgate.com/food/article/Cracker-Jack-getting-rid-of-toy-prizes-7378532.php|title=Cracker Jack getting rid of toy prizes, replacing them with digital game codes|date=April 27, 2016|website=Sfgate.com}}</ref>
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