Editing Development communication (section)

{{Short description|Use of communication to facilitate social development}}
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{{very long|words=32,000|date=March 2018}}
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{{Use dmy dates|date=October 2021}}
'''Development communication''' refers to the use of [[communication]] to facilitate [[Social change|social development]].<ref>{{cite journal
  |last = Quebral|first = Nora C.|author-link = Nora C. Quebral|title = What Do We Mean by 'Development Communication'?|journal = International Development Review|volume = 15|issue = 2|pages = 25–28|date = 1972–1973}}</ref> Development communication engages stakeholders and policy makers, establishes conducive environments, assesses risks and opportunities and promotes [[information exchange]] to create positive social change via [[sustainable development]].<ref name=":1">{{cite book|last=Mefalopulos|first=Paolo|title=''Development Communication Sourcebook: Broadening the Boundaries of Communication''|year=2008|publisher=International Bank for Reconstruction and Development/The World Bank|location=Washington DC|isbn=978-0-8213-7522-8|page=224|url=https://openknowledge.worldbank.org/bitstream/handle/10986/6439/446360Dev0Comm1ns0handbook01PUBLIC1.txt?sequence=2}}</ref> Development communication techniques include information dissemination and education, behavior change, social marketing, social mobilization, media advocacy, communication for social change, and community [[Participation (decision making)|participation]].
Development communication has been labeled as the "Fifth Theory of the Press", with "social transformation and development", and "the fulfillment of basic needs" as its primary purposes.<ref name=":15">Flor, Alexander G. (2007). Development Communication Praxis, Los Banos, Laguna: University of the Philippines Open University.</ref> Jamias articulated the philosophy of development communication which is anchored on three main ideas. Their three main ideas are: purposive, value-laden, and pragmatic.<ref>Jamias, J.F. Editor. 1975. Readings in Development Communication. Laguna, Philippines: Department of Development Communication, College of Agriculture, UPLB.</ref> [[Nora C. Quebral]] expanded the definition, calling it "the art and science of human communication applied to the speedy transformation of a country and the mass of its people from [[poverty]] to a dynamic state of [[economic growth]] that makes possible greater [[social equality]] and the larger fulfillment of the human potential".<ref>Jamias, J.F. 1991. Writing for Development: Focus on Specialized Reporting Areas. Los Baños, Laguna, Phil.: College of Agriculture, UPLB.</ref> Melcote and Steeves saw it as "emancipation communication", aimed at combating injustice and oppression.<ref>Melcote, Srinivas R. & Steeves, Leslie, H. 2001. ''Communication for Development in the Third World: Theory and Practice for Empowerment''. 2nd Ed. London: Sage Publications, Ltd.</ref> According to Melcote (1991) in Waisbord (2001), the ultimate goal of development communication is to raise the quality of life of the people, including; to increase income and wellbeing, eradicate social injustice, promote land reforms and freedom of speech<ref>{{Cite book |last=Anaeto |first=Dr. Solomon |title=Development Communication (principles and practice |publisher=[[Stirling-Horden Publishers Ltd]] |year=2010 |isbn=978-978-032-757-6 |location=Oyo- Ibadan |page=3 |language=English}}</ref>{{TOC limit|3}}