Editing Discover Card (section)

{{short description|Credit card}}
{{Use mdy dates|date=May 2025}}
{{Infobox company
| name = Discover
| logo = Discover Card logo.svg
| logo_size = 175px
| caption = 
| type = [[Subsidiary]]
| genre = [[Credit card]]
| predecessor = 
| successor = Capital One
| foundation = {{Start date and age|1985}}
| founder = [[Sears]]
| location_city = 
| location_country = United States
| location = 
| locations = 
| area_served = United States (primary)
| key_people = 
| industry = [[Financial services]]
| products = [[Credit card]], [[Finance]], Payment Loans
| services = {{flat list|
*[[Credit card]]
*[[Finance]]
}}
| revenue = 
| net_income = {{increase}} US$2.393 billion (2016)
| operating_income = {{up}} US$3.6 billion (2016)
| aum = 
| assets = {{up}}
| equity = 
| owner = 
| num_employees = See [[Discover Financial|Former Parent company]]
| parent = [[Dean Witter Reynolds]]<br />(1985–1997)<br />[[Morgan Stanley]] (1997–2007)<br />[[Discover Financial]]<br />(2007–2025)<br />[[Capital One]]<br />(2025–present)
| divisions = Discover Bank
| subsid = 
| homepage = {{URL|https://www.discover.com/credit-cards|discover.com/credit-cards}}
| footnotes = 
}}

'''Discover''' is a [[credit card]] brand issued primarily in the United States. It was introduced by [[Sears]] in 1985 and currently issued by [[Capital One]]. Discover was the first credit card that did not charge an annual fee and offered a higher-than-normal credit limit. A subsequent innovation was "Cashback Bonus" on purchases.<ref>Vasquez, Jose. [https://www.gobankingrates.com/credit-cards/history-discover-card/ “History of Discover Card”]. January 8, 2009. Retrieved 2016-11-28.</ref>

Most cards with the Discover brand are issued by [[Discover Financial|Discover Bank]], formerly the Greenwood Trust Company.  Discover transactions are processed through the [[Payment system|Discover Network]]. In 2005, Discover Financial Services acquired [[Pulse (interbank network)|Pulse]], an [[electronic funds transfer]] network, allowing it to market and issue debit and ATM cards. In February 2006, Discover Financial Services announced that it would begin offering Discover [[debit card]]s to other financial institutions, made possible by the acquisition of Pulse.<ref>{{cite press release
|title=Merger of Discover Financial Services and Pulse EFT Association closes following Pulse member approval
|publisher=[[Discover Financial Services]]
|url=http://investorrelations.discoverfinancial.com/phoenix.zhtml?c=204177&p=irol-newsArticle&ID=1005801&highlight=
|archive-url=https://archive.today/20121208192231/http://investorrelations.discoverfinancial.com/phoenix.zhtml?c=204177&p=irol-newsArticle&ID=1005801&highlight=
|url-status=dead
|archive-date=December 8, 2012
|date=January 12, 2005
|access-date=October 22, 2007
}}</ref>

Discover is the third largest credit card brand in the U.S., with 60.6 million cardholders or about 8% of cards in circulation, placing it well behind [[Visa Inc.|Visa]] (48%) and [[Mastercard]] (36%), but slightly ahead of [[American Express]] (7.5%).<ref>{{Cite web |last=Thangavelu |first=Poonkulali |title=Credit Card Market Share Statistics |url=https://www.bankrate.com/finance/credit-cards/credit-card-market-share-statistics/ |access-date=2023-11-21 |website=Bankrate |language=en-US}}</ref><ref>{{Cite web |last=Khunt |first=Hitesh |title=Top 10 U.S. Credit Card Companies by Purchase Volume |url=https://mycreditcardlab.com/web-stories/top-10-u-s-credit-card-companies-by-purchase-volume/|access-date=2024-03-16 |website=MyCreditCardLab.com |language=en-US}}</ref>