Editing Drive time (section)

{{Short description|Time when radio reaches the most listeners}}
{{About|radio broadcasting|other uses|}}

{{refimprove|date=September 2014}}

'''Drive time''' is the [[Dayparting|daypart]] in which radio broadcasters can reach the most people who listen to [[vehicle audio|car radios]] while [[driving]], usually to and from work, or on [[public transportation]].<ref name="CambridgeOnline">{{cite web|title=English definition of "drive time"|work=Cambridge Dictionaries Online|publisher=Cambridge University Press|date=27 August 2014|url=http://dictionary.cambridge.org/dictionary/business-english/drive-time|access-date=27 August 2014}}</ref> Drive-time periods are when the number of radio listeners in this class is at its peak and, thus, [[commercial radio]] can generate the most revenue from [[advertising]].<ref name="USLeg-AdvMedAudLaw">{{cite web|last=Hillstrom, Magee|title=Advertising Media Audio Law & Legal Definition|work=USLegal Definitions|publisher=US Legal|date=27 August 2014|url=http://definitions.uslegal.com/a/advertising-media-audio/|access-date=27 August 2014}}</ref> Drive time usually coincides with [[rush hour]].<ref name="SwansonEverett2015">{{cite book|author1=Kristen K. Swanson|author2=Judith C. Everett|title=Promotion in the Merchandising Environment|url=https://books.google.com/books?id=fx0mCgAAQBAJ&pg=PA197|date=24 September 2015|publisher=Bloomsbury Academic|isbn=978-1-62892-157-1|pages=197–}}</ref><ref name="Leigh1998">{{cite book|author=Frederic Leigh|title=Historical Dictionary of American Radio|url=https://books.google.com/books?id=4l_2kkv5aeMC&pg=PA130|year=1998|publisher=Greenwood Publishing Group|isbn=978-0-313-29636-9|pages=130–}}</ref>