Editing Federal Identity Program (section)

{{Short description|Program of the Government of Canada}}
{{use dmy dates|date=October 2024}}
[[File:Canada romferge robotarm.jpg|thumb|upright=1.3|right|The [[Canada wordmark]] on the [[Canadarm]] (photo taken at the [[Kennedy Space Center]] in Florida)]]
The '''Federal Identity Program''' ('''FIP''', {{langx|fr|'''Programme de coordination de l'image de marque'''}}<!--From https://www.canada.ca/fr/secretariat-conseil-tresor/services/communications-gouvernementales/programme-federal-image-marque/manuel.html-->, '''PCIM''') is the [[Government of Canada]]'s [[corporate identity]] [[program (management)|program]].  The purpose of the FIP is to provide to the public a consistent and unified image for federal government projects and activities.<ref>{{Cite journal|last=Nimijean|first=Richard|date=May 2005|title=Articulating the 'Canadian Way': Canada(TM) and the Political Manipulation of the Canadian Identity|journal=British Journal of Canadian Studies|volume=18|issue=1|pages=26–52|doi=10.3828/bjcs.18.1.2}}</ref> Other objectives of the program include facilitating public access to federal programs and services, promoting the equal status of the two official languages, and achieving better management of the federal identity.<ref name=":0">{{Cite web|url=https://www.canada.ca/en/treasury-board-secretariat/services/government-communications/federal-identity-program/manual.html|title=Federal Identity Program Manual|date=2015-09-02|publisher=[[Treasury Board of Canada]] Secretariat}}</ref>  Managed by the [[Treasury Board of Canada Secretariat|Treasury Board Secretariat]], this program, and the government's communication policy, help to shape the public image of the government.  In general, [[logo]]s &ndash; or, in the parlance of the policy, visual identifiers &ndash; used by government departments other than those specified in the FIP must be approved by the Treasury Board.<ref>{{Cite web|url=https://www.canada.ca/en/treasury-board-secretariat/services/government-communications/federal-identity-program.html|title=Top areas of interest for federal identity|date=2016-05-12|publisher=[[Treasury Board of Canada]] Secretariat}}</ref>