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Filmi
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{{short description|Music produced for India's mainstream motion picture industry}} {{More citations needed|date=February 2022}} {{Indian music|expanded=Genres}} {{Use dmy dates|date=February 2022}} '''Filmi''' ({{literal|of films}}) music soundtracks are music produced for India's mainstream motion picture industry and written and performed for [[Cinema of India|Indian cinema]]. In cinema, [[List of Indian film music directors|music directors]] make up the main body of composers; the songs are performed by [[playback singer]]s and the genre represents 72% of the music sales market in India.<ref>{{cite news | url=http://news.bbc.co.uk/1/hi/world/south_asia/8405891.stm | work=BBC News | title=Plans to start India music awards | date=10 December 2009 | access-date=2 May 2010 | first=Prachi | last=Pinglay | archive-date=27 January 2020 | archive-url=https://web.archive.org/web/20200127131800/http://news.bbc.co.uk/2/hi/south_asia/8405891.stm | url-status=live }}</ref> Filmi music tends to have appeal across India, Nepal, Pakistan and overseas, especially among the [[Non-resident Indian and person of Indian origin|Indian diaspora]]. Songs are often in different languages depending on the target audience, for example in Hindi or Tamil. Playback singers are usually more noted for their ability to sing rather than their charisma as performers. Filmi playback singers' level of success and appeal is tied to their involvement with film soundtracks of cinema releases with the highest box office ratings. At the "Filmi Melody: Song and Dance in Indian Cinema" archive presentation at [[UCLA]], filmi was praised as a generally more fitting term for the tradition than "Bombay melody", "suggesting that the exuberant music and melodrama so closely identified with the Hindi commercial cinema produced in Bombay (Mumbai) is truly pan-Indian."<ref>UCLA International Institute. 2005. Screening - Nayakan (Hero). Available from: http://www.international.ucla.edu/showevent.asp?eventid=3700 {{Webarchive|url=https://web.archive.org/web/20081206024741/http://www.international.ucla.edu/showevent.asp?eventid=3700 |date=6 December 2008 }}. Accessed 25 November 2008.</ref>
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