Editing Findability (section)

'''Findability''' is the ease with which information contained on a [[website]] can be found, both from outside the website (using [[search engine]]s and the like) and by users already on the website.<ref>{{Cite journal|title = Information architecture|author1=Jacob, Elin K.  |author2=Loehrlein, Aaron|date = 2009|journal = Annual Review of Information Science and Technology|volume = 43|pages = 1–64|doi = 10.1002/aris.2009.1440430110}}</ref> Although findability has relevance outside the [[World Wide Web]], the term is usually used in that context. Most relevant websites do not come up in the top results because designers and engineers do not cater to the way [[ranking (information retrieval)|ranking]] algorithms work currently.<ref>{{Cite book|title=Ambient Findability|last=Morville|first=Peter|publisher=Oreilly|year=2005|isbn=978-0-596-00765-2|location=Sebastopol, CA}}</ref> Its importance can be determined from the first law of [[e-commerce]], which states "If the user can't find the product, the user can't buy the product."<ref>{{Cite web|url = http://www.nngroup.com/reports/ecommerce|title = E-Commerce user experience: High-level strategy, Nielsen Norman Group|date = 2001}}</ref> As of December 2014, out of 10.3 billion monthly [[Google]] searches by Internet users in the [[United States]], an estimated 78% are made to research products and services online.{{cn|date=January 2019}}

Findability encompasses aspects of [[information architecture]], [[user interface design]], [[accessibility]] and [[search engine optimization]], among others.