Open main menu
Home
Random
Recent changes
Special pages
Community portal
Preferences
About Wikipedia
Disclaimers
Incubator escapee wiki
Search
User menu
Talk
Dark mode
Contributions
Create account
Log in
Editing
Gatorade
(section)
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
{{short description|Brand of sports-themed beverages and food products}} {{for|the album by Willis Jackson|Gatorade (album)}} {{pp-pc|small=yes}} {{Use mdy dates|date=September 2014}} {{Infobox brand |name=The Gatorade Company|image=Gatorade logo.svg |caption=The Gatorade logo, produced by [[TBWA\Chiat\Day]]<ref>{{Cite web|url=http://offshootinc.com/|archiveurl=https://web.archive.org/web/20130116021613/http://offshootinc.com/blog/2009/04/28/thoughts-on-the-new-gatorade-branding/|url-status=dead|title='Offshoot Inc.' by Team Offshoot|archive-date=January 16, 2013|access-date=March 11, 2022}}</ref> |type=[[Sports drink]]<br />[[Energy bar|Nutrition bar]]<br />[[Protein (nutrient)|Protein drink]]<br />Other sports nutrition products |currentowner=[[PepsiCo]] |previousowners=[[Robert Cade]]<br />Stokely-Van Camp |origin=United States |introduced={{start date and age|1965|9|9}}<ref>{{cite web|url=http://www.cuny.edu/cc/higher-education/milestones-1900s.html|archive-url=https://web.archive.org/web/20100528043022/http://www.cuny.edu/cc/higher-education/milestones-1900s.html|url-status=dead|archive-date=May 28, 2010|title=Milestones 1900s|date=May 28, 2010}}</ref> |markets=80 countries including the United States, Canada, Brazil, France, Germany, United Kingdom, and Australia |website={{official URL}} }} '''Gatorade''' is an American brand of sports-themed beverage and food products, built around its signature line of [[sports drink]]s. The drink is owned and manufactured by [[PepsiCo]] and is distributed in over 80 countries.<ref name=factsheetGatorade>{{cite web|title=Gatorade Fact Sheet |url=http://www.pepsico.com/Download/Gatorade_Company_Fact_Sheet.pdf |publisher=PepsiCo, Inc. |access-date=January 24, 2011 |year=2010 |url-status=dead |archive-url=https://web.archive.org/web/20101221172620/http://pepsico.com/Download/Gatorade_Company_Fact_Sheet.pdf |archive-date=December 21, 2010 }}</ref> The beverage was developed in 1965 by a team of researchers at the [[University of Florida]] led by [[Robert Cade]]. It was originally made for the school's student-athletes, the [[Florida Gators|Gators]], to replenish the [[carbohydrate]]s that they burned and the combination of water and [[electrolyte]]s that they lost in sweat during vigorous sports activities. [[Stokely-Van Camp]] acquired the rights to produce and market the Gatorade brand in 1965 before the company was purchased by the [[Quaker Oats Company]] in 1983, which, in turn, was bought by PepsiCo in 2001.<ref name="abcnews.go.com">{{Cite web|title = Gatorade ready to pump up marketing efforts|url = https://abcnews.go.com/Business/story?id=3929315&page=1|website = ABC News|date = 2007-11-30|access-date = 2015-10-16}}</ref> {{As of|2010}}, Gatorade is PepsiCo's fourth-largest [[brand]], on the basis of worldwide annual retail sales.<ref name=annrpt2010>{{cite web|title=2010 Annual Report |url=http://pepsico.com/annual10/downloads/PepsiCo_Annual_Report_2010_Full_Annual_Report.pdf |work=PepsiCo, Inc. |access-date=July 27, 2011 |page=16 |url-status=dead |archive-url=https://web.archive.org/web/20110906155910/http://www.pepsico.com/annual10/downloads/PepsiCo_Annual_Report_2010_Full_Annual_Report.pdf |archive-date=September 6, 2011 |df=mdy }}</ref> It competes with [[The Coca-Cola Company|Coca-Cola]]'s [[Powerade]] and [[Vitaminwater]] brands worldwide, and with [[Lucozade]] in the [[United Kingdom]]. Within the United States, Gatorade accounts for approximately 67.7% of market share in the sports drink category.<ref>{{Cite web|url=https://www.beveragedaily.com/Article/2021/03/25/Gatorade-Powerade-BodyArmor-How-PepsiCo-and-Coca-Cola-are-playing-in-the-sports-drink-category|title=Gatorade, Powerade & BodyArmor: How PepsiCo and Coca-Cola are playing in the sports drink category|website=beveragedaily.com|date=March 25, 2021 }}</ref> It is one of the 5 divisions represented in PepsiCo's logo, alongside [[Frito-Lay]], [[Pepsi]], [[Tropicana Products|Tropicana]], and [[Quaker Oats Company|Quaker]].
Edit summary
(Briefly describe your changes)
By publishing changes, you agree to the
Terms of Use
, and you irrevocably agree to release your contribution under the
CC BY-SA 4.0 License
and the
GFDL
. You agree that a hyperlink or URL is sufficient attribution under the Creative Commons license.
Cancel
Editing help
(opens in new window)