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Graphic design
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{{short description|Interdisciplinary branch of design and of the fine arts}} {{Use dmy dates|date=September 2022}} [[File:Graphic-designer-application-projects-collage-2.0.jpg|right|thumb|Due to its interdisciplinary nature, graphic design can be performed in different areas of application: branding, technical and artistic drawing, signage, photography, image and video editing, [[3D modeling]], animation, programming, among other fields.<ref name="Interdisciplinary">{{cite web |url= https://libarts.olemiss.edu/an-interdisciplinary-approach-to-graphic-design/ |archive-url = https://web.archive.org/web/20210414232242/https://libarts.olemiss.edu/an-interdisciplinary-approach-to-graphic-design/ |archive-date = 14 April 2021 |url-status = dead |title = An Interdisciplinary Approach to Graphic Design |last = Vise |first = Kristen |publisher = College of Liberal Arts |access-date = 13 October 2021}}</ref>]] '''Graphic design''' is a [[profession]],<ref>{{cite web |url = https://eg.uc.pt/bitstream/10316/33004/1/From%20the%20shadow%20to%20the%20centre%20tensions%2C%20contradictions%20and%20ambitions%20in%20building%20graphic%20design%20as%20a%20profession.pdf |archive-url = https://web.archive.org/web/20220807162655/https://eg.uc.pt/bitstream/10316/33004/1/From%20the%20shadow%20to%20the%20centre%20tensions%2C%20contradictions%20and%20ambitions%20in%20building%20graphic%20design%20as%20a%20profession.pdf |archive-date = 7 August 2022 |url-status = dead |title = From the shadow to the centre: Tensions, contradictions and ambitions in building graphic design as a profession |last = Quintela |first = Pedro |publisher = University of Coimbra |access-date = 7 August 2022}}</ref> [[academic discipline]]<ref>{{cite journal |title = Characteristics of Design as an Academic and Creative Discipline |last = Khaled Nabil |first = Al-Momani |journal = Kne Social Sciences |publisher = Ural Federal University |pages = 294–298 |date = 25 August 2020|doi = 10.18502/kss.v4i11.7560 |s2cid = 221710217 |doi-access = free}}</ref><ref>{{cite web |url = https://revistas.udistrital.edu.co/index.php/c14/article/view/10133 |archive-url = https://web.archive.org/web/20220312145640/https://revistas.udistrital.edu.co/index.php/c14/article/view/10133 |archive-date = 12 March 2022 |url-status = dead |title = Vigencia de la Bauhaus en la formación académica de los diseñadores gráficos |trans-title=Currency of the Bauhaus in the academic training of graphic designers |last = Bravo |first = Rafael Ángel |publisher = Francisco José de Caldas District University |date = 4 March 2016 |language = es}}</ref><ref>{{cite web |url = https://catalog.cos.edu/areas-study/graphic-design/ |archive-url = https://web.archive.org/web/20210922013152/https://catalog.cos.edu/areas-study/graphic-design/ |archive-date = 22 September 2021 |url-status = dead |title = Graphic Design |publisher = College of the Sequoias |access-date = 26 August 2022}}</ref> and [[applied art]] that involves creating [[visual communications]] intended to transmit specific messages to social groups, with specific objectives.<ref>{{cite web |url = https://scholaritinstitute.com/graphics-design-training/ |archive-url = https://web.archive.org/web/20220826200407/https://scholaritinstitute.com/graphics-design-training/ |archive-date = 26 August 2022 |url-status = dead |title = Professional Graphics Design |publisher = Scholar IT Institute |access-date = 26 August 2022}}</ref> Graphic design is an interdisciplinary branch of [[design]]<ref name="Interdisciplinary" /> and of the [[fine arts]]. Its practice involves [[creativity]], [[innovation]] and [[lateral thinking]] using manual or [[Computer-aided design|digital tools]], where it is usual to use text and [[graphics]] to communicate visually. The role of the [[graphic designer]] in the communication process is that of the encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages. In its nature, design pieces can be philosophical, aesthetic, emotional and political.<ref>{{Cite book |last1=Ambrose |first1=Gavin |last2=Harris |first2=Paul |last3=Ball |first3=Nigel |date=2020 |title=The Fundamentals of Graphic Design |url=https://doi.org/10.5040/9781474270304 |doi=10.5040/9781474270304|isbn=978-1-4742-7030-4 }}</ref> Usually, graphic design uses the [[aesthetics]] of [[typography]] and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expresses. The design work can be based on a customer's demand, a demand that ends up being established linguistically, either orally or in writing, that is, that graphic design transforms a linguistic message into a graphic manifestation.<ref>{{Cite book |title = Principles of Form and Design |last = Wong |first = Wucius (1995)}}</ref> Graphic design has, as a field of application, different areas of knowledge focused on any visual communication system. For example, it can be applied in advertising strategies, or it can also be applied in the [[aviation]] world<ref>{{cite web |url = http://nautil.us/blog/how-graphic-design-can-make-flying-just-a-little-bit-safer |title = How Graphic Design Can Make Flying Just a Little Bit Safer |last = Eveleth |first = Rose |author-link = Rose Eveleth|website = nautil.us |publisher = Nautilus |date = 25 July 2014 |access-date = 3 January 2021 |archive-date = 11 November 2020 |archive-url = https://web.archive.org/web/20201111171148/http://nautil.us/blog/how-graphic-design-can-make-flying-just-a-little-bit-safer |url-status = live}}</ref> or [[space exploration]].<ref>{{cite web |url = https://udayton.edu/blogs/artssciences/2019-stories/19-10-22-nasa-intern.php |title = NASA needs more than just rocket scientists |last = Junkunc |first = Ashley |publisher = [[University of Dayton]] |website = udayton.edu |date = 22 October 2019 |access-date = 14 October 2021 |archive-date = 20 October 2021 |archive-url = https://web.archive.org/web/20211020233152/https://udayton.edu/blogs/artssciences/2019-stories/19-10-22-nasa-intern.php |url-status = live}}</ref><ref>{{cite web |url = https://www.nasa.gov/directorates/heo/scan/about/wearenasa/reese_patillo |title = We Are NASA: Reese Patillo, Junior Animator/Graphic Designer (Contractor) |publisher = [[NASA|National Aeronautics and Space Administration (NASA)]] |last = Monaghan |first = Heather |website = nasa.gov |date = 4 March 2021 |access-date = 14 October 2021 |archive-date = 14 October 2021 |archive-url = https://web.archive.org/web/20211014040040/https://www.nasa.gov/directorates/heo/scan/about/wearenasa/reese_patillo/ |url-status = live}}</ref> In this sense, in some countries graphic design is related as only associated with the production of sketches and drawings, this is incorrect, since visual communication is a small part of a huge range of types and classes where it can be applied. With origins in [[Ancient history|Antiquity]] and the [[Middle Ages]],<ref name="History">{{cite web |url= https://www.britannica.com/art/graphic-design |archive-url = https://web.archive.org/web/20220313070810/https://www.britannica.com/art/graphic-design |archive-date = 13 March 2022 |url-status = |title = Graphic design |last = Meggs |first = Philip B. |publisher = Britannica |access-date = 16 March 2022}}</ref> graphic design as applied art was initially linked to the boom of the [[Printing press|rise of printing]] in Europe in the 15th century and the growth of consumer culture in the [[Industrial Revolution]]. From there it emerged as a distinct profession in [[Western world|the West]], closely associated with [[advertising]] in the 19th century<ref>{{Cite book |last1=Raffel |first1=Burton |url=https://books.google.com/books?id=_evKxbMgkycC&pg=PP1 |title=The Origins of Graphic Design in America, 1870–1920 |last2=Thomson |first2=Ellen Mazur |date=1 January 1997 |publisher=Yale University Press |isbn=978-0-300-06835-1 |pages=85 |language=en |access-date=7 August 2022 |archive-date=27 March 2023 |archive-url=https://web.archive.org/web/20230327080315/https://books.google.com/books?id=_evKxbMgkycC&pg=PP1 |url-status=live}}</ref> and its evolution allowed its consolidation in the 20th century. Given the rapid and massive growth in information exchange today, the demand for experienced designers is greater than ever, particularly because of the development of new technologies and the need to pay attention to human factors beyond the competence of the engineers who develop them.<ref>{{Cite book |title = Diseño y Comunicación |last = Frascara |first = Jorge (1988)}}</ref>
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