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Hallmark Channel
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{{Short description|American cable television network}} {{About|the American TV channel|the former channels outside of the United States|Hallmark Channel (international)}} {{Redirect|Odyssey Network|the Canadian Greek-language network|Odyssey Television Network|other uses|Odyssey (disambiguation)}} {{Use mdy dates|date=November 2018}} {{Infobox television channel | name = Hallmark Channel | logo = Hallmark Channel 2022 logo.svg | logo_size = 200px | launch_date = {{start date and age|1992|09}} | picture_format = [[1080i]] [[HDTV]]<br />(downscaled to [[letterboxed]] [[480i]] for the [[SDTV]] feed) | owner = [[Hallmark Cards]] | parent = [[Hallmark Media]] | country = United States | language = English<br />Spanish | area = Nationwide | headquarters = [[Studio City, California|Studio City]], [[California]] | former_names = {{Plainlist| * VISN/ACTS (1992–1993) * Faith & Values Channel (1993–1996) * Odyssey Network (1996–2001) }} | replaced = {{Plainlist| * [[American Christian Television System]] (1984–1992) * [[Vision Interfaith Satellite Network]] (1988–1992) }} | sister_channels = [[Hallmark Family]]<br />[[Hallmark Mystery]] | website = {{URL|www.hallmarkchannel.com}} | online_serv_1 = Service(s) | online_chan_1 = [[Frndly TV]], [[fuboTV]], [[Peacock (streaming service)|Peacock]], [[Philo (company)|Philo]], [[Sling TV]], [[Hulu|Hulu + Live TV]], [[YouTube TV]] }} '''Hallmark Channel''' is an American [[cable television]] network owned by [[Hallmark Media]], a subsidiary of [[Hallmark Cards]]. The channel broadcasts family-oriented general entertainment programming, including television series and [[Television film|made-for-TV movies]]. The channel has its origins in the [[Religious broadcasting|religious broadcasters]] [[American Christian Television System]] (ACTS) and the [[Vision Interfaith Satellite Network]] (VISN). The two services timeshared on a single satellite signal, which was later rebranded as '''The Faith & Values Channel''' in 1993. After [[Liberty Media]] acquired a 49% stake in the channel in 1996, it relaunched as the '''Odyssey Network'''. As Odyssey, the channel gradually phased out religious programming in favor of [[Family-friendly|family]]-oriented films and television series—a pivot that intensified after [[Halcyon Studios|Hallmark Entertainment]] and [[The Jim Henson Company]] acquired major stakes in the channel in 1998. In 2001, after a corporate reorganization, Odyssey rebranded as Hallmark Channel. By the 2010s, Hallmark Channel had established a focus on made-for-TV movies—particularly [[romance film]]s and [[Romantic comedy|comedies]]—themed around specific [[season]]s and [[holiday]]s throughout the year. The strategy sought to create synergies with Hallmark's core [[greeting card]] business, and build upon the strength of the "Countdown to [[Christmas]]" programming event it first introduced in 2009. In 2019, ''[[The New Yorker]]'' magazine published an article about the Hallmark Channel and its dominance over North American cable television and the cable industry using Christmas themed movies to gain popularity.<ref>{{cite magazine | url=https://www.newyorker.com/magazine/2019/12/23/how-hallmark-took-over-cable-tv | title=How Hallmark Took over Cable Television | magazine=The New Yorker | date=December 16, 2019 | last1=Larson | first1=Sarah }}</ref> {{As of|2023|11}}, Hallmark Channel is available to approximately 70,000,000 pay television households in the United States—down from its 2015 peak of 90,000,000 households.<ref>{{cite web|url=https://wrestlenomics.com/u-s-cable-network-households-universe-1990-2023-nielsen-data/|title=U.S. cable network households (universe), 1990 – 2023|website=wrestlenomics.com|date=May 14, 2024|access-date=May 21, 2024}}</ref>
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