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Hamleys
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{{short description|British multinational toy retailer}} {{Use dmy dates|date=May 2019}} {{Infobox company | name = Hamleys of London Limited | logo = Hamleys_logo.png | logo_size = 250px | logo_caption = Official logo of Hamleys | image = File:Hamleys, Regent Street - geograph.org.uk - 290931.jpg | image_size = 280px | image_caption = Hamleys flagship store on Regent Street | former_name = Hamleys Limited (1988{{endash}}1994)<ref name="CompaniesHouse">{{Cite web |date=1988-08-17 |title=HAMLEYS OF LONDON LIMITED overview - Find and update company information - GOV.UK |url=https://find-and-update.company-information.service.gov.uk/company/02287862 |access-date=2024-01-27 |website=[[Companies House]] |language=en}}</ref> | type = [[Reliance Retail|Subsidiary]] | foundation = {{Start date and age|df=yes|1760}} | founder = William Hamley | location = [[London]], England, UK | locations = 11 in UK; 90 international franchises | key_people = | area_served = Worldwide | industry = [[Retail]] | products = {{plainlist| *[[Toy]]s *[[Games]] *[[Doll]]s}} | revenue = [[British pound|GBP]] 5.5million<ref>{{Cite web | url=https://www.statista.com/statistics/589680/hamleys-group-net-worth/ | title=The Hamleys Group net worth}}</ref> (2017) | operating_income = | net_income = | num_employees = | owner = [[Reliance Retail]] | homepage = {{url|https://hamleys.com}} }} '''Hamleys of London Limited''', [[trading as]] '''Hamleys''', is a British multinational [[Toy store|toy retailer]], owned by [[Reliance Retail]]. Listed in the ''[[Guinness Book of Records]]'' as the world's oldest toy store, it was founded by William Hamley as "Noah's Ark" in [[High Holborn]], [[London]], in 1760. It moved to its current site on [[Regent Street]] in London's West End in 1881. This flagship store is set over seven floors, with more than 50,000 lines of toys on sale. It receives around five million visitors each year. The [[Chain store|chain]] has 11 outlets in the United Kingdom and also has more than 90 franchises worldwide.<ref>{{Cite web|title=Hamleys Stores - Find Hamleys Store Worldwide|url=https://www.hamleys.com//template.jsp|access-date=2020-06-18|website=Hamleys}}</ref> Hamleys became famous in the early Victorian era, with royalty among its customers. The store was granted its first [[Royal warrant of appointment (United Kingdom)|royal warrant]] from [[Mary of Teck|Queen Mary]] in 1938. It held a royal warrant from [[Elizabeth II]] from 1955 to 2022 (her death).
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