Editing Hasselblad (section)

{{short description|Swedish camera manufacturer}}
{{other uses}}
{{Redir|Imacon|the similar-sounding term|Imagon (disambiguation)}}
{{Multiple issues|
{{third-party|date=May 2016}}
{{More citations needed|reason=third party sources needed|date=May 2016}}
}}
{{Infobox company
| name = Victor Hasselblad AB
| logo = [[File:Hasselblad logo.svg|220px|class=skin-invert]]
| logo_size = 220px
| image = Hasselblad HQ.jpg
| image_size = 250px
| image_caption = Headquarters in Gothenburg
| type = [[Subsidiary]]
| founder = [[Fritz Wiktor Hasselblad]]
| area_served = Worldwide
| key_people = [[Victor Hasselblad]]
| industry = [[Photographic]] equipment and supplies
| genre = Camera equipment
| products = [[Cameras]], [[Camera lens|lenses]] and [[Image scanner|scanners]]
| services = 
| revenue = {{Nowrap|1={{Increase}} [[Swedish krona|SEK]] 569&nbsp;[[1000000 (number)|million]] (2020)<ref name="allabolag.se">{{cite web |url=https://www.allabolag.se/5565283123/victor-hasselblad-aktiebolag|title=Public accounts|access-date=June 16, 2022}}</ref>}}
| operating_income = {{Increase}} SEK 42&nbsp;million (2020)<ref name="proff.se">{{cite web |url=http://www.proff.se/nyckeltal/victor-hasselblad-ab/göteborg/fotoutrustningar/13095623-1/ |title=Public accounts |date=August 18, 2013 |access-date=August 18, 2013 |archive-url=https://web.archive.org/web/20131211021835/http://www.proff.se/nyckeltal/victor-hasselblad-ab/g%C3%B6teborg/fotoutrustningar/13095623-1/ |archive-date=December 11, 2013 |url-status=dead }}</ref>
| net_income = {{Increase}} SEK 42&nbsp;million (2020)<ref name="proff.se" />
| owner = [[DJI (company)|DJI]]<br/>Ventizz 
| num_employees = 210
| divisions = 
| subsid = Hasselblad A/S, Hasselblad Bron Inc, Hasselblad Vertriebsgesellschaft mbH, Hasselblad (UK) Ltd, Hasselblad France SAS, Hasselblad Japan KK
| footnotes = 
| intl = 
| homepage = {{URL|https://www.hasselblad.com/}}
| foundation = [[Gothenburg]], Sweden<br/>{{start date and age|1841}}
| location_city = Gothenburg
| location_country = Sweden
| location = 
| locations = 
| caption = 
}}

'''Victor Hasselblad AB''' is a [[Sweden|Swedish]] manufacturer of [[medium format (film)|medium format]] [[camera]]s, photographic equipment and [[image scanner]]s based in [[Gothenburg]], Sweden. The company originally became known for its classic analog medium-format cameras that used a waist-level viewfinder. Perhaps the most famous use of the Hasselblad camera was during the [[Apollo program]] missions when the first humans [[Moon landing|landed on the Moon]]. Almost all of the still photographs taken during these missions used modified Hasselblad cameras. In 2016, Hasselblad introduced the world's first digital compact mirrorless medium-format camera, the X1D-50c, changing the portability of medium-format photography. Hasselblad produces about 10,000 cameras a year from a small three-storey building.<ref>{{cite news|last1=Savov|first1=Vlad|title=This is how the world's most covetable cameras get made|url=https://www.theverge.com/2018/2/6/16977522/hasselblad-camera-factory-tour|access-date=6 February 2018|work=[[The Verge]]|date=6 February 2018}}</ref>[[File:Hasselbladnew.jpg|thumb|Former Hasselblad headquarters built in 2003 (now occupied by [[Sveriges Television|Sveriges Television AB]])]]