Editing Horizontal and vertical market (section)

{{short description|Market of vendors selling goods or services specific to an industry or trade}}
[[File:A collection of generic medicine pills on a white background.jpg|thumb|The [[Medicine|medicine industry]] is an example of a vertical market]]

A '''vertical market''' is a [[Market (economics)|market]] in which [[vendor (supply chain)|vendor]]s offer [[goods (economics)|goods]] and [[service (economics)|service]]s ''specific'' to an [[Industry (economics)|industry]], [[trade (occupation)|trade]], [[profession]], or other group of [[customer]]s with specialized needs.

A '''horizontal market''' is a market in which a product or service meets the needs of a wide range of buyers across different sectors of an [[economy]].<ref>{{cite book |title=Marketing of High-technology Products and Innovations |author1=Jakki J. Mohr |author2=Sanjit Sengupta |author3=Stanley F. Slater |year=2010 |isbn=9780136049968 |page=251 |publisher=[[Prentice Hall]]}}</ref><ref>{{cite book |title=Business Marketing Management, An Organizational Approach : Text and Cases |author=Robert W. Haas |year=1992 |isbn=9780136049968 |page=107 |publisher=PWS-KENT Publishing Company}}</ref>