Editing Hummer (section)

{{Short description|American brand of vehicles (1992–2010 and 2020 ongoing)}}
{{About|the consumer brand|the military vehicle|Humvee|8=other uses|9=Hummer (disambiguation)}}
{{Update|date=October 2022}}
{{Use mdy dates|date=July 2022}}
{{Infobox brand
| name           = Hummer
| logo           = New Hummer logo.png
| logo_size      = 200
| image          = 2024 GMC Hummer EV3X SUV, front left, 10-29-2023.jpg
| image_size     = 
| alt            = 
| caption        = 2024 GMC Hummer EV3X SUV
| producttype    = [[SUV]]s
| currentowner   = [[General Motors]]<br>(1999–present)
| producedby     = General Motors
| country        = United States
| introduced     = {{start date and age|1992}}
| discontinued   = 
| related        = 
| markets        = Worldwide
| previousowners = [[AM General]] 
| trademarkregistrations = 
| ambassadors    = 
| tagline        = 
| website        = {{url|https://www.gmc.com/electric/hummer-ev/pickup-trucks-suvs|gmc.com/hummer-ev}}
| module         = <!-- or: misc -->
| module1        = <!-- or: misc1 -->
| footnotes      = 
}}
'''Hummer''' (stylized in [[all caps]]) is an American [[brand]] of [[pickup truck|pickups]] and marketed in 1992 when [[AM General]] began selling a civilian version of the M998&nbsp;[[Humvee]].<ref>{{cite journal|title=Marketing: AM General |journal=Forbes |year=2002 |volume=170 |url= https://books.google.com/books?id=ZfAdAQAAMAAJ |access-date=December 7, 2017|quote=1992: AM General creates the first civilian version of the truck, the $100,000 HUMMER. Arnold Schwarzenegger is among the first buyers.}}</ref> Although discontinued in 2010, Hummer returned as a model under [[GMC (automobile)|GMC]] in 2020. In 1998, [[General Motors]] (GM) purchased the brand name from AM General and marketed three vehicles: the original [[Hummer H1|Hummer&nbsp;H1]], based on the military [[Humvee]], as well as the new [[Hummer H2|H2]] and [[Hummer H3|H3]] models that were based on smaller, civilian-market GM [[automobile platform|platforms]].

By 2008, Hummer's viability in the [[Late-2000s recession|economic downturn]] was questioned. Rather than being transferred to the [[Motors Liquidation Company]] as part of the [[GM bankruptcy|GM bankruptcy in 2009]], the brand was retained by GM, to investigate its sale. No final deal was made, and in 2010, Hummer dealerships began shutting down.<ref>{{cite magazine|last=Ramzy |first=Austin |title=A Deal Sours, and the Hummer Bites the Dust |magazine=Time |date=February 25, 2010 |url= http://www.time.com/time/world/article/0,8599,1967957,00.html |archive-url= https://web.archive.org/web/20100228185521/http://www.time.com/time/world/article/0,8599,1967957,00.html |url-status= dead |archive-date= February 28, 2010 |access-date=April 6, 2015}}</ref><ref>{{cite news|last=Meenan |first=Jim |title=Hummer's days are dwindling: Sale unlikely; dealerships begin process of winding down |newspaper=South Bend Tribune |date=April 17, 2010 |url= http://www.southbendtribune.com/article/20100417/News01/4170301/-1/ |access-date=February 28, 2010 }}{{dead link|date=June 2016|bot=medic}}{{cbignore|bot=medic}}</ref><ref>{{cite news |last1=Bunkley |first1=Nick |title=G.M. to Close Hummer After Sale Fails |url=https://www.nytimes.com/2010/02/25/business/25hummer.html |newspaper=The New York Times |date=February 24, 2010 |access-date=April 10, 2022 |archive-date=December 10, 2020 |archive-url=https://web.archive.org/web/20201210141352/https://www.nytimes.com/2010/02/25/business/25hummer.html |url-status=live }}</ref>

The nameplate returned to the marketplace for the 2022 model year, not as a separate make brand but as electric pickup truck and [[SUV]] models sold under the [[GMC (automobile)|GMC]] brand as the "[[GMC Hummer EV]]".<ref>{{cite web |last1=Atiyeh |first1=Clifford |title=Hummer Reportedly Coming Back in 2022 as Electric GMC Pickup |url=https://www.caranddriver.com/news/a30473542/hummer-returns-electric-gmc-pickup-report/ |publisher=Car and Driver |date=January 10, 2020 |access-date=April 10, 2022 |archive-date=April 10, 2022 |archive-url=https://web.archive.org/web/20220410183515/https://www.caranddriver.com/news/a30473542/hummer-returns-electric-gmc-pickup-report/ |url-status=live }}</ref><ref>{{cite press release |title=GMC Pressroom – United States – 2022 GMC HUMMER EV Pickup |url=https://media.gmc.com/media/us/en/gmc/vehicles/hummer-ev-pickup/2022.html |publisher=GMC Pressroom |date=November 23, 2021 |access-date=April 10, 2022 |archive-date=April 11, 2022 |archive-url=https://web.archive.org/web/20220411100210/https://media.gmc.com/media/us/en/gmc/vehicles/hummer-ev-pickup/2022.html |url-status=live }}</ref> The pre-production versions of the EV began November 2021 after a $2.2 billion investment to build a variety of all-electric vehicles in GM's Detroit-Hamtramck assembly plant.<ref>{{cite web |last1=Wayland |first1=Michael |title=GM stock hits record high as automaker celebrates Hummer EV production |url=https://www.cnbc.com/2021/11/17/gm-stock-hits-record-high-as-automaker-celebrates-hummer-ev-production.html |publisher=CNBC |date=November 17, 2021 |access-date=December 11, 2021 |archive-date=September 25, 2022 |archive-url=https://web.archive.org/web/20220925000910/https://www.cnbc.com/2021/11/17/gm-stock-hits-record-high-as-automaker-celebrates-hummer-ev-production.html |url-status=live }}</ref>