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KISS principle
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{{Short description|Design principle preferring simplicity}} {{Redirect|K.I.S.S.|other uses|Kiss (disambiguation)}} '''KISS''', an [[acronym]] for "'''Keep it simple, stupid!'''", is a [[design]] principle first noted by the [[U.S. Navy]] in 1960.<ref name=TDal/><ref name=EPar/> First seen partly in [[American English]] by at least 1938, KISS implies that [[simplicity]] should be a design goal. The phrase has been associated with aircraft engineer [[Kelly Johnson (engineer)|Kelly Johnson]].<ref name=BRich/> The term "KISS principle" was in popular use by 1970.<ref name=Pit/> Variations on the phrase (usually as some [[euphemism]] for the more churlish "stupid") include "keep it super simple", "keep it simple, silly", "keep it short and simple", "keep it short and sweet", "keep it simple and straightforward",<ref name="monash">{{cite web | url=https://www.monash.edu/business/marketing/marketing-dictionary/k/kiss-principle |title=Kiss principle definition by MONASH Marketing Dictionary| date=1994-11-18 | access-date=2016-01-24}}</ref> "keep it small and simple", "keep it simple, soldier",<ref>{{cite book|title=Officers' Call |lccn=88655070 |url=https://books.google.com/books?id=t4TfAAAAMAAJ |date=1986 |publisher=Print Media Branch, Command Information Unit, Office, Chief of Public Affairs, HQDA |quote=Remember the adage KISS; Keep it Simple, Soldier}}</ref> "keep it simple, sailor", "keep it simple, sweetie",<ref>Sunday Post-Crescent (Appleton, WI) on November 4, 1973.</ref> "keep it stupidly simple", or "keep it sweet and simple".
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