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Kansei engineering
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{{Multiple issues|{{COI|date=September 2024}} {{More footnotes needed|date=September 2024}} {{Essay-like|date=September 2024}}}} {{Use shortened footnotes|date=May 2021}} '''Kansei engineering''' ([[Japanese language|Japanese]]: ζζ§ε·₯ε¦ ''kansei kougaku'', emotional or affective engineering) aims at the development or improvement of products and services by translating the customer's [[Sensibility|psychological feelings and needs]] into the domain of product design (i.e. parameters). It was founded by [[Mitsuo Nagamachi]], professor emeritus of [[Hiroshima University]] (also former Dean of [[Hiroshima International University]] and CEO of [[International Kansei Design Institute]]). Kansei engineering parametrically links the customer's emotional responses (i.e. physical and psychological) to the properties and characteristics of a product or service. In consequence, products can be designed to bring forward the intended feeling. It has been adopted as one of the topics for [[professional development]] by the [[Royal Statistical Society]].
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