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Keep America Beautiful
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{{Short description|Nonprofit organization}} {{Use mdy dates|date=January 2025}} {{Infobox organization | name = Keep America Beautiful | formation = 1953<br> [[Stamford, Connecticut]] | image = | type = Private [[non-profit]] | status = Active | purpose = To end [[littering]], to improve [[recycling]], and to beautify American communities. | headquarters =1010 Washington Blvd, Stamford, CT 06901 | leader_title = President and [[CEO]] | leader_name = Jennifer Lawson | main_organ = | budget = | revenue = | website = {{URL| https://kab.org/}} | size = 250px | region_served = United States of America }} [[File:Keep America Beautiful Cleanup Team.jpg|thumb|Keep America Beautiful cleanup volunteers in 2021]] '''Keep America Beautiful''' is a nonprofit organization founded in 1953. It is the largest community improvement organization in the [[United States]], with more than 700 state and community-based affiliate organizations and more than 1,000 partner organizations.<ref>{{Cite web |url=https://kab.org/keep-america-beautiful-releases-largest-study-on-litter-in-america-2/ |title=KEEP AMERICA BEAUTIFUL RELEASES LARGEST STUDY ON LITTER IN AMERICA |date=May 19, 2021 |publisher=Keep America Beautiful |access-date=June 5, 2021}}</ref> Keep America Beautiful aims to end [[littering]], to improve [[recycling]], and to beautify American communities.<ref>{{Cite web|url=https://www.kab.org/about-us/what-we-do|title=What We Do|date=2016-01-27|website=Keep America Beautiful|language=en|access-date=2019-10-04|archive-date=November 11, 2019|archive-url=https://web.archive.org/web/20191111173308/https://www.kab.org/about-us/what-we-do|url-status=dead}}</ref> The organization's narrow focus on littering and recycling has been criticized as [[greenwashing]] in that it diverts responsibility away from corporations and industries.<ref>{{Cite web |url= https://www.bloomberg.com/news/articles/2022-02-16/how-to-prevent-littering-according-to-researchers |title= The Futility of Picking Up the Trash |date=February 16, 2022 |publisher=Bloomberg |access-date=November 26, 2022}}</ref><ref>{{Cite web |url= https://dailyyonder.com/recycling-plastic-into-unique-and-useful-creations/2022/10/04/ |title= Recycling Plastic Into Unique and Useful Creations |date=October 24, 2022 |publisher=Daily Yonder |access-date=November 26, 2022}}</ref><ref>{{Cite web |url= https://historynewsnetwork.org/blog/154314 |title= "KEEP AMERICAN BEAUTIFUL" AND PERSONAL VS CORPORATE ENVIRONMENTAL RESPONSIBILITY |date=February 16, 2020 |publisher=History News Network |access-date=November 26, 2022}}</ref><ref name="grist"/>
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