Editing Logo (section)

{{short description|Graphic mark, emblem, or symbol used to aid and promote public identification and recognition}}
{{Redirect|Logotype|the racehorse|Logotype (horse)}}
{{About|the graphic mark or emblem|other uses}}
{{pp-semi-indef|small=yes}}
[[File:NASA+IBM+BIPM logos.svg|thumb|Three logos: [[NASA]], [[International Business Machines|IBM]] by [[Paul Rand]] and the [[International Bureau of Weights and Measures]].]]
[[File:Chiswick Lion.png|thumb|upright|right|[[Coat of arms]] of the [[Chiswick Press]]]]

A '''logo''' (abbreviation of '''logotype''';<ref name="Oxford Dictionaries">{{Cite dictionary |url=http://www.lexico.com/definition/logo |archive-url=https://web.archive.org/web/20191218125708/https://www.lexico.com/definition/logo |url-status=dead |archive-date=2019-12-18 |title=logo |dictionary=[[Lexico]] UK English Dictionary |publisher=[[Oxford University Press]]}}</ref> {{etymology|grc|''λόγος'' (lógos)|word, speech||''τύπος'' (túpos)|mark, imprint}}) is a [[graphic]] mark, [[emblem]], or [[symbol]] used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in a [[wordmark]].

In the days of [[hot metal typesetting]], a logotype was one word cast as a single piece of type (e.g. "The" in ATF [[Garamond]]), as opposed to a [[Typographic ligature|ligature]], which is two or more letters joined, but not forming a word.<ref>Fyffe, Charles. ''Basic Copyfitting'', Studio Vista, London, 1969, SBN 289797055, p.54.</ref> By extension, the term was also used for a uniquely set and arranged [[typeface]] or [[colophon (publishing)|colophon]]. At the level of [[mass communication]] and in common usage, a company's logo is today often synonymous with its [[trademark]] or [[brand]].<ref name="wheeler_dbi_pg4">Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) {{ISBN|978-0-471-74684-3}}</ref>