Editing LookSmart (section)

{{Short description|American company}}
{{Use dmy dates|date=November 2019}}
{{Infobox website
| name       = LookSmart
| logo       = LookSmart logo.png
| foundation = {{Plainlist|
* {{start date|df=yes|1995}} (as Homebase)
* October 1996 (as LookSmart)<ref>{{Cite book|title=A Librarian's Guide to the Internet: Searching and Evaluating information|last=Muller|first=Jeanne|publisher=Elsevier|year=2003|isbn=1780631774|pages=40}}</ref>
}}
| location   = [[Henderson, Nevada|Henderson]], [[Nevada]], [[United States]]
| founder    = {{Plainlist|
* [[Evan Thornley]]
* Tracy Ellery
}}
| homepage   = {{Official URL}}
}}

'''LookSmart''' is an American [[search advertising]], [[content management]],<ref name="enterprise" /> [[online media]], and [[technology company]]. It provides [[Web search engine|search]], [[machine learning]] and [[chatbot]] technologies<ref name=":3" /> as well as [[pay-per-click]] and [[contextual advertising]] services.

LookSmart also licenses and manages search ad networks as [[white-label product]]s. It abides by the click measurement guidelines of the [[Interactive Advertising Bureau]].<ref>{{cite web | url=https://www.iab.com/wp-content/uploads/2015/06/click-measurement-guidelines2009.pdf | title=Interactive Advertising Bureau Click Measurement Guidelines Version 1.0—Final Release | publisher=[[Interactive Advertising Bureau]] | date=12 May 2009 }}</ref>

LookSmart also owns several subsidiaries, including Clickable Inc., LookSmart AdCenter, Novatech.io, ShopWiki<ref>{{Cite web|url=https://www.reuters.com/finance/stocks/companyProfile/LKST.PK|title=LookSmart Group Inc (LKST.PK)|website=[[Reuters]]|language=en|access-date=19 March 2019}}</ref> and Syncapse.<ref>{{Cite web|url=https://www.accesswire.com/509123/LookSmart-Reports-Results-for-Second-Quarter-of-2018|title=LookSmart Reports Results for Second Quarter of 2018|date=8 August 2018|website=Accesswire|access-date=10 April 2019}}</ref>

The current [[CEO]] of LookSmart is Michael Onghai<ref>{{Cite web|url=https://www.looksmart.com/executive-team.php|title=Executive Team Michael Onghai CEO|website=LookSmart|access-date=13 February 2019}}</ref> and the company is headquartered in Henderson, Nevada.<ref name=":6">{{Cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=30936|title=Company Overview of LookSmart Group, Inc.|website=[[Bloomberg L.P.]]|access-date=13 February 2019}}</ref>