Editing Loyalty program (section)

{{short description|Marketing strategy designed to encourage customers to continue to shop at a business}}
{{Use dmy dates|date=September 2019}}
{{Redirect|Reward website|cashback programs for online shopping|Cashback website|incentive programs for employees and dealers|Incentive program}}
[[File:Kundenkarten.JPG|thumb|Various loyalty cards]] 
{{Nudge Theory}}
A '''loyalty program''' or '''rewards program''' is a [[marketing strategy]] designed to encourage [[customer]]s to continue to shop at or use the services of one or more [[business]]es associated with the program.<ref>{{citation
|doi=10.1016/S0167-8116(97)00022-0
|title=Loyalty programs and their impact on repeat-purchase loyalty patterns
|journal=International Journal of Research in Marketing
|volume=14 |issue=5 |pages=473–486 |year=1997
|last1=Sharp |first1=Byron |last2=Sharp |first2=Anne}}</ref>