Editing Market saturation (section)

{{More citations needed|date=April 2024}}
{{short description|When a product reaches peak demand and sales struggle to grow further}}
[[Image:Logisticgrowth.png|thumb|300px|[[Logistic growth]] is an example for a [[bounded growth]] which is limited by saturation: The graph shows an imaginary market with logistic growth. In that example, the blue curve depicts the development of the size of that market. The red curve describes the growth of such a market as the first [[derivative]] of the market volume. The yellow curve illustrates the growth weighted by the size of the market. As for logistic growth, the yellow curve shows that even a large market size cannot strengthen growth when approaching saturation. Logistic growth never is negative, but in the saturation area, the growth is as small as before the market took off. (In the example all curves are scaled to cover the range between 0 and 1.)]]

In [[economics]], '''market saturation''' is a situation in which a [[Product (business)|product]] has become [[Diffusion_(business)|diffused]] (distributed) within a [[Market (economics)|market]];<ref>[http://www.energyrating.gov.au/library/pubs/2007-factsheet-computer-monitor.pdf ''Equipment Energy Efficiency - Computers and Monitors'']; found at {{webarchive |url=https://web.archive.org/web/20080723033819/http://www.energyrating.gov.au/library/pubs/2007-factsheet-computer-monitor.pdf |date=July 23, 2008 }}</ref> the actual level of saturation can depend on [[consumer]] [[purchasing power]]; as well as [[competition]], [[price]]s, and [[technology]].