Editing Mass customization (section)

{{Short description|Technology that allows bespoke aspects in mass production}}
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{{original research|date=September 2010}}
{{More footnotes needed|date=July 2008}}
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'''Mass customization''' makes use of flexible computer-aided systems to produce custom [[Production (economics)|products]]. Such systems combine the low unit costs of [[mass production]] processes with the flexibility of individual customization.

Mass customization is the new frontier in business for both manufacturing and [[service industries]]. At its core, is a tremendous increase in variety and customization without a corresponding increase in costs. At its limit, it is the mass production of individually customized goods and services. At its best, it provides strategic advantage and economic value.{{sfn|Pine|1993|p=13}}