Editing McDonaldization (section)

{{Short description|Sociological concept}}
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'''McDonaldization''' is the process of a society adopting the characteristics of a [[fast-food]] restaurant. The [[McWord]] concept was proposed by [[sociologist]] [[George Ritzer]] in his 1993 book ''[[The McDonaldization of Society]]''. McDonaldization is a reconceptualization of [[rationalization (sociology)|rationalization]] and [[scientific management]]. Where [[Max Weber]] used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as a more representative contemporary [[paradigm]].<ref>Ritzer, 2004:553</ref>