Editing Merchandising (section)

{{Short description|Promotion of product sales}}
{{For|the play by David Henry Hwang|Merchandising (play)}}
{{Redirect|Merchandise|the more general concept|Product (business)}}
{{Redirect|Merch|the US Army officer|Merch Bradt Stewart}}
{{Multiple issues|
{{Cleanup|reason=poor structure|date=October 2018}}
{{Original research|date=March 2021}}
{{More citations needed|da
[[File:IMG 4596.heic|thumb]]
te=March 2021|date=April 2024}}
}}
{{Marketing}}
[[File:IBM merchandising coffee mug with company logo.jpg|thumb|A [[coffee mug]] is a classical merchandising article employed by a broad range of entities from very small businesses up to multinational companies like [[IBM]], and is also frequently used by [[musical group]]s.]]
'''Merchandising''' is any practice which contributes to the sale of [[Product (business)|products]] ("'''merch'''" colloquially) to a retail [[consumer]]. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products.

In [[retail]] [[commerce]], visual display merchandising means merchandise [[sales]] using [[product design]], selection, [[packaging]], [[pricing]], and display that stimulates consumers to spend more. This includes disciplines and [[discounting]], physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time. Often in a retail setting, creatively tying in related products or accessories is a great way to entice consumers to purchase more.

Merchandising helps to understand the ordinary dating notation for the terms of payment of an invoice.{{clarify|date=April 2016}} Codified discounting solves pricing problems including markups and markdowns. It helps to find the net price of an item after single or multiple trade discounts and can calculate a single discount rate that is equivalent to a series of multiple discounts. Further, it helps to calculate the amount of cash discount for which a payment qualifies.